EA's John Schappert loves the 3DS

By Wesley Yin-Poole Published 23 July, 2010

Also talks about the PSP and Activision.

EA's second in command John Schappert loves Nintendo's 3DS.

He described Sony's PSP business as "challenged", and said stories about rival publisher Activision "haven't been very positive". Zing.

"The 3DS is just incredibly cool. The 3DS is magical. You put that in your hand, you look down, and all of a sudden it's in 3D without glasses. That's an amazing experience. I'm a huge fan," Schappert told IndustryGamers.

"I think that device is going to sell like hot cakes. I think it's going to do incredibly well, and in typical Nintendo fashion they have re-energized the industry, yet again. I give them nothing but credit and we are excited to be supporting that platform with Madden, FIFA, and The Sims that we announced."

Schappert said that Sony's PSP business "has been challenged" for a while now.

"I hope they're able to breathe new life into [the PSP] because it's been a very nice platform to date, but it has been soft of late… I'd like to see Sony do well… It feels like yesterday when the PSP was on allocation because of Monster Hunter, wasn't it? So, you know, give them credit. The boys are smart... they'll do ok."

Now, it's time for Activision, which has been in the news for interesting reasons lately.

"... Stories of late [regarding Activision] haven't been very positive. And we couldn't be happier to have Jason [West] and Vince [Zampella] as part of our EA Partners program, or Ted Price of Insomniac.

"I would say we're two very, very different companies. What we try to be is a company that embodies creative development, that fosters the development of games, that treats talent as well as you possibly can, because at the end of the day, that's what our industry is and that's what our company is.

"Without great people we can't have great games, and without great games we don't have much of a company and so it's all about taking care of the people that make the products and treating them as the most precious resource because they truly are. So that's really our philosophy."

Zing. Also, Sledgehammer Games boss Glenn Schofield says hi.

Picture of Wesley.

About Wesley Yin-Poole

Wesley is Eurogamer's news editor. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.

Read more articles from Wesley by visiting the Wesley Yin-Poole archive page.

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Comments (12) Latest comment 2 years ago

Comments for this article are now closed, but please feel free to continue chatting on the forum!

  • Buenos_Estente #1 2 years ago

    I have recently been playing on my DS rather a lot, having ignored it for years, and now I reeeeallly wanna see what this 3ds is like to play. Stupid hype.

  • sonicyoda #2 2 years ago

    Still a bit gutted they're downsizing the screens from the XL to the 3DS. Either way, I will make my judgement when I get a little hands-on time.

  • insincere_dave #3 2 years ago

    XL is for tards and grannies, the DSi is the current standard model.

  • Torkin #4 2 years ago

    What we try to be is a company that embodies creative development, that fosters the development of games, that treats talent as well as you possibly can, because at the end of the day, that's what our industry is and that's what our company is.

    If I had heard this four years ago, I would have laughed right at his face.

  • peterfll #5 2 years ago

    Everybody loves hot cakes.

  • ZeroAX #6 2 years ago

    @torkin

    exactly 4 years ago. Ever since 2008 EA has been about quality.

  • Dolly #7 2 years ago

    "Everybody loves hot cakes"

    I prefer a flan.

  • hy4000uk #8 2 years ago

    "we are excited to be supporting that platform with Madden, FIFA, and The Sims that we announced."

    do the stupid cunts think that's impressive? right now they've got better games coming out on the ipad

    saying that though they were shit on the DS too so it's no surprise that they're shit on the 3DS. hopefully no-one buys their shitty software for the system

  • matt6666 #9 2 years ago

    See, Activision are all like bleach, and EA, well we're all like zing kapok..

  • trubadman #10 2 years ago

    What the hell is up with people posting spam on nearly every article these days. I hate you guys :(

  • Rack #11 2 years ago

    That line about Nintendo re-energising the industry and EA using it to pump out another bloody Fifa, Sims and Madden game made me throw up a little.

  • CDRLYNX #12 2 years ago

    EG, would you kindly ban/delete 'wongsableng' and be super-militant about preventing cretins like that from clogging up the comments please?

    IGN's comment threads are such a mess because of these spammers; please don't let the same thing happen here!