site a fake, says SEGA

Urges against supplying serial numbers.

SEGA Japan has urged Dreamcast owners not to supply their email addresses and console serial numbers to as the site is a phoney.

The publisher confirmed it did not own the the domain to Japanese site Mainichi (translated by Joystiq), claiming the logos displayed were being used illegally. Even the domain registration was fraudulent, apparently.

SEGA Japan will be taking "appropriate measures".

News emerged at the weekend that the site was offering email accounts to anyone supplying a console serial number.

SEGA Europe avoided commenting on the issue yesterday, which suggested something fishy was going on.

Something Bass fishy, if you ask us.

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