Blizzard has said World of Warcraft heading to consoles is "unlikely" - a line we've heard almost annually since WOW-time began.
Producer J. Allen Brack decapitated this year's hope-head after wheeling out a familiar cart of reasons why not: console lifecycle, patch flexibility, keyboard design - pretty much the same reasons Paul Sams outlined to Eurogamer in 2006.
"It's unlikely that WOW comes to the consoles," Brack told G4TV.
"It is something that we talk about on a pretty regular basis, but someone is going to figure out how to make an MMO on a console and they're going to be wildly successful. I have no doubt about that."
Blizzard will, however, definitely return to console development. "I have no doubt about that," Brack told the world last December. "It's just [a matter of] what game. What makes the most sense?"
Evidently not World of Warcraft. What, then - Diablo III?
Blizzard's portfolio, for the moment, remains PC-based and hinged around online platform Battle.net.
StarCraft II and World of Warcraft expansion Cataclysm are due for release this year. Diablo III is due out in "the next few years".