Atari secures horsey licence

By Tom Bramwell Published 28 June, 2007

Neigh!

Atari has secured the official licence to the, er, Fédération Equestre Internationale, and has "announced its intention to move into the horse-themed videogame market" with its first release scheduled for multiple platforms this autumn.

The closeness of its relationship with the FEI - the first of its kind in software terms - will enable Atari to "deliver a level of detail and authenticity never before seen in this gaming genre," the publisher said.

"We know that engaging with youth is one of the greatest challenges facing all sports and to have the capacity to take horse sport to the gaming audience gives us the opportunity to talk direct to both the athletes and fans in this, and future generations of young people." FEI President Princess Haya Bint Al Hussein said.

Picture of Tom.

About Tom Bramwell

Tom is Operations director of Eurogamer Network and Editor-at-Large of Eurogamer.net. He joined the company in February 2000.

Read more articles from Tom by visiting the Tom Bramwell archive page.

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