UK supermarket ASDA has begun selling the PS3 at "a new low price" of £250 - a move that adds further credence to reports of an official price-drop announcement at the Sony gamescom conference today.
The ASDA bundle includes an 80GB PS3, Terminator Salvation game, Terminator 3: Rise of the Machines Blu-ray film and either Ghostbusters: The Game or inFamous.
A spokesperson for the shop, which also sells some trendy George clothes, told GamesIndustry.biz the offer would continue until PS3 stock runs out - as Sony is thought to be discontinuing the 80GB model.
Several European retailers - in France and Sweden - have also dropped their PlayStation 3 prices over the last week.
Rumours have long suggested that these price drops are clearing the way for the fabled PS3 Slim.
We'll know for sure later this evening, which is also when Sony will take the PlayStation Network offline for two hours, between 5-7pm BST. Why? We'll have to wait and see.