World of Warcraft level 90 character boosts cost 40

Available now.

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The World of Warcraft level 90 character boost is available now, Blizzard has announced.

You can get one as a free bonus if you pre-purchase World of Warcraft expansion Warlords of Draenor, or you can buy additional level 90 character boosts through the in-game store at 40 a pop. The video, below, shows how it works.

Last month, World of Warcraft lead encounter designer Ion Hazzikostas told Eurogamer Blizzard decided to sell the boost separately because it didn't want players to have to buy two copies of the expansion in order to boost more than one character.

"We realised as soon as we came out with Warlords of Draenor boost to 90, we knew that there was going to be demand for more than one," he said.

"It's tremendously awkward to tell someone that you should buy two copies of the expansion just to get a second 90. That's odd. So we knew at that point we were going to have to offer it as a separate service."

Hazzikostas added the boost price point was set at $60 in the US because Blizzard didn't want to "devalue the accomplishment of levelling".

"In terms of the pricing, honestly a big part of that is not wanting to devalue the accomplishment of levelling," Hazzikostas said.

"If our goal here was to sell as many boosts as possible, we could halve the price or more than that - make it $10 or something. And then hardly anyone would ever level a character again.

"But levelling is something that takes dozens if not over 100 hours in many cases and people have put serious time and effort into that, and we don't want to diminish that."

Meanwhile, Blizzard announced the in-game bonuses given to those who pre-purchase: World of Warcraft players get the Dread Raven mount and Dread Hatchling pet; StarCraft 2 players get the Grommash Hellscream and Blackhand warchief portraits; and Diablo 3 players get the Warsong Pennant.

Warlords of Draenor launches this autumn. Here, the standard edition costs 34.99, and the and the Digital Deluxe Edition costs 49.99.

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