The company behind Kinect's motion-sensing technology has been bought by Apple, the iPhone and iPad maker has confirmed.
PrimeSense provided the key sensors found in Microsoft's Xbox 360 version of Kinect, although it did not work with the firm again for Xbox One.
A report by Wall Street Journal tech blog AllThingsD claims the deal was worth $360 million, an easy sum for the cash-rich Apple.
"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," a spokesperson said.
Apple did not comment on which devices the technology might be used in.
Perhaps its best fit would be in the company's Apple TV box, where motion sensors could be used for gesture-based control of its various apps and features. But the company might also look at including it in future desktop Macs or Macbooks.