Microsoft hopes to attract an early crowd of video uploaders to Xbox One with the offer of a free console, free games and a year of Xbox Live Gold.
You can win entry into the Upload Outreach Program by crafting a one-minute video about any Xbox 360 or Xbox One game you love and uploading it to the web.
Send the link to firstname.lastname@example.org by 15th September and Microsoft will judge the best of the crop.
A glance at the full terms and conditions reveals there are 20 console bundles to be won, each with a retail value of around £1322.
Xbox One (and PlayStation 4) will allow you to upload recorded gameplay clips or stream your gameplay live via the included Twitch app - no extra recording hardware required.