Sony considering 300 PS4 UK price, claims The Times

But will it do it?


Sony is considering pricing the next PlayStation 300, according to UK newspaper The Times (paywall).

"Industry sources and leaked internal documents suggest that Sony is considering pricing the new device at about 300, more than 100 cheaper than the starting cost of its predecessor, the PlayStation 3," says the report.

The PlayStation 3 launched in the UK at 425.

Technology reporter Murad Ahmed said on Twitter that the 300 price is "local UK pricing" and "not a yen conversion" in response to a question posed by gofreak.

A report from earlier this month by Japanese newspaper Ashai Shimbun claimed Sony was aiming for a 40,000 yen (around 270) price for its next upcoming console.

Sony will reveal the new console on Wednesday at a special event in New York, but a pricing announcement may not be made until later this year.

Sony declined to comment when contacted by Eurogamer.

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