Baby-faced rapper and music mogul Jay-Z will be the executive producer of NBA 2K13, for some reason.
Oh, he part-owns NBA team Brooklyn Nets, does he? What, he helped design the team's logo? Well, he must know his basketball, then.
Which is just as well, as it's Jay-Z whose "artistic vision and style will permeate" NBA 2K13 - the looks, the feel, the music, the menus and "more".
Perhaps it could be subtitled Roc-A-Fella.
2K put out a trailer to announce Jay-Z's involvement, but the rapper doesn't even show up in it. It's only one of his songs that can be heard.
Personally, I prefer the video where Bertie (oh, that's me) raps with Snoop Dogg - now Snoop Lion, bizarrely. Which reminds me - I wonder if Jay Z is doing interviews...