Activision: why Xbox 360 gets Call of Duty Elite maps first
"Nobody's going to get ripped off."
Some silly old sausages have "convinced themselves" that having a Call of Duty Elite subscription means they are entitled to maps on PC and PlayStation 3 at the same time as on Xbox 360.
Like gasp! Not true - as Activision's Dan Amrich was at pains to explain on his blog.
"Somewhere along the way, people convinced themselves that an Elite subscription would trump the 2010 DLC exclusivity deal that was created before Elite existed; that by paying for Elite, they were somehow invalidating a contract between Activision and Microsoft. It doesn't make any sense, but it is what people started to think," wrote Amrich, self-described as Activision's "blogger".
The Xbox 360 exclusivity deal remains valid until the end of 2012, and declares that all Call of Duty DLC appear first on Xbox 360.
This period of exclusivity was typically 30 days with Call of Duty: Black Ops DLC.

"Yep, and it's called Call of Duty Elite..."
Map pack First Strike arrived 1st February on Xbox 360, and 3rd March on PlayStation 3 (25th March on PC). Map pack Escalation arrived 3rd May on Xbox 360, and 2nd June on PC (10th June on PS3).
Black Ops map pack Annihilation arrived 28th June on Xbox 360, and 28th July on PC and PS3. And map pack "Rezurrection" arrived 23rd August on Xbox 360, and 22nd September on PC and PS3.
Puzzled, Dan Amrich delved deep to find the source of confusion.
"Honestly? I think gamers just convinced themselves that it would happen because they wanted it to happen. That makes sense, but it doesn't make it true."
Dan Amrich, Activision's blogger
"What I found was that you can't prove the non-existence of something. I can find no evidence of 'buy Elite, get PS3 DLC same time as 360' ever being so much as suggested by any official source," he shared.
"It was never one of the things listed in the official benefits chart; it was never promised by any representative of Activision, Call of Duty, Elite, or its developers."
He pressed on: "Honestly? I think gamers just convinced themselves that it would happen because they wanted it to happen. That makes sense, but it doesn't make it true."
Even the Call of Duty Elite FAQ and Amrich's own previous blog post about Call of Duty Elite specified this not to be the case.
"So that's where we are," Amrich concluded. "The deal from 2010 is why DLC comes out on Xbox 360 first.
"I'm seeing people scream 'rip-off' and stuff like that, but nobody's going to get ripped off; every gamer will get everything they were promised and everything they paid for.
"It's unfortunate that people assumed things about Elite that turned out to not be based in fact, but I hope the truth is clear now.
"Unpopular, I'm guessing, but clear."
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Comments (72) Latest comment 3 weeks ago
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You are ripping people off but it's not like you haven't been ripping people of for years anyway
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...says representative of company as they gear up to sell yet another copy-paste annual installment in a franchise at above the average RRP.
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This guy is Activision's 'blogger', so essentially a man who should be painting a good picture of Activision as a PR face. The tone of his message however seems to be implying that gamers have been silly or stupid for assuming that *paying* for Elite would mean an equal service across platforms, and for not knowing about some non-gamer friendly business agreement between two companies.
That's not very good PR.
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Elite sales pitch should have been "get dlc before everybody else, except for the millions of 360 users, if you're a ps3 owner" maybe?? Or would that not have sold as well to ps3 consumers, i'm guessing????
Don't care as don't own shit game anymore, but still think they are wrong in their attempted defense here
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Better that than some crazy pseudo-positive spout that PC/PS3 gamers prefer it later as 360 owners can work out the glitches or something.
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people bought the game didn't they
i'm joking haven't played it so i can't comment, but most activision games i have played recently have been poor and have been a rip off, i remeber when there games were decent.
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- Above average RRP
- £££ from Microsoft for exclusivity
- £££ from Elite subscriptions
- £££ from DLC
It's definitely a lesson in how to monetise something to the hilt. Where's the online pass? That'll be next.
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Seems like it, on a PS3 you get it one month later, and on PC even two months! later... If I was to play this game on PC/PS3 and had subscribed to the Elite service, i would feel royally fu&%ed.
And splitting 'Elite' content/DLC over platforms undermines the meaning of Elite.
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MS must get the money they wasted on this back from their customers, and the customers get NOTHING from this, other than the knowledge that people on other platforms cannot play it at the same time. And of course, the other gamers have to wait for content they could have played a month earlier...
That is destructive competition as opposed to constructive competition where the competitors all keep improving their platform and the winner is the customer.
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AVAILABILITY AND EXCLUSIVITY OF REMEDY
Except as otherwise set forth herein, Activision does not guarantee that any particular content or features of the Service or any Service Provided Content will be available at all times or at any given time or that Activision will continue to offer the Service or any particular Service Provided Content) for any particular length of time. Activision may change and update the Service content without notice to you.
and the following:
Paid Membership Content. Certain Membership Plans may entitle you to download or otherwise access content such as map packs, avatar items, game modes, etc. (collectively, “Premium Membership Content”). The specific Premium Membership Content associated with your Membership Plan may vary, and will be set forth in the purchase materials when you purchase your Membership Plan (e.g., digital storefront information). Premium Membership Content is part of the Service Provided Content, and except as otherwise set forth in this Premium Membership Service Agreement section, shall be subject to the terms and conditions applicable to Service Provided Content as set forth in this Service Agreement.
So reading between the lines Activision doesn't guarantee you anything, at any time, or for any length of time to download it. Your Membership Plan can also be different to someone else on Elite (I assume that's how they get around the exclusivity thing). While they'll tell you what you can expect to receive for your membership when you purchase it, they also reserve the right to change it without giving any notice to you.
So, sounding like a good deal then?
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It may be bad PR, it may be using careful wording to get people to believe something they want to believe, rather than what is actually written, but it certainly isn't breaking any laws or contractual obligations.
It is no different to any other form of advertising and promotion of products used all around the world in all different fields.
Yes it sucks, but that is why you have to read everything carefully, question everything and don't take anything at face value. Alternatively you have to learn to put up with it or decide not to take part in the rampant capatilist society.
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Glad I got off the COD train before this.
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I'm sure legally they are solid in their stance,as this was no doubt a calculated move on their behalf to encourage innocent and naive individuals into signing up.I do however think its morally.dubious at best
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'Subscribe to Elite and get stuff before anybody else.'
Surely that cannot mean anything other that get it before anybody who hasn't subscribed to Elite ?
How could it mean anything else ?
They can't say you will get it before any other Elite subscriber. All they can do is make sure that it is made available to all Elite subscribers before 'any' non subscribers.
Yes, there is no mention that there may be prioritisation amongst Elite subscribers, which is being typical of all marketing, advertising and promotional material, in that you only mention the good points, and say nothing where it might come across as undesirable.
So yes I agree with you entirely that they are being morally dubious, but I don't think there is any ambiguity, and I don't think they have done anything different to the vast majority of marketers and advertisers.
I mean how many cars are advertised with performance and economy figures that could only ever be achieved on the rolling road in a science lab, and are nothing like what you will ever see on the real road. They aren't lying, they just aren't telling the whole truth. That philosophy is really what almost all 'selling' is based on. Tell the purchaser what you want them to know in order that you can get the sale. Don't tell them what they probably should know before buying, rely on waiting for them to ask the right questions first.
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Because I have a PS3... seriously, it's not that hard to figure out.
Personally I am off the CoD bandwagon. Friend coerced me into buying MW3, but I'm listing that rubbish on eBay right now.
360 gamers who are fans of the series get the biggest slap in the face though:
£45 for the game
£36 for XBL
£36 for Elite.
= £117 to play a game that is essentially a glorified DLC pack.
Activision have been incredibly efficient at draining money from their customers in recent years. Partnering them with Microsoft just makes for a horrible cocktail of greed.
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It's time to bury COD and the greedy shits behind it. It was (incredible) fun while it lasted but it's no longer anywhere near good enough to continually put up with all this nonsense from Activision.
Besides, everyone ends up skipping the DLC maps after two or three goes on them anyway.
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Luckily we get nothing but the possibilty of getting ripped off with a 3 maps for a 12 quid scheme probably incoming.
Oh btw the pc version is shite.
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- Don't have a X360
- prefer friends list on PSN/PC
- prefer control/TV set up of PS3
Also of course vice versa can be true, X360 is the only console, or preferred friends list, control, or even the tired argument of a generally minor advantages of winning head to head comparison with PS3 and yet losing almost every time to PC version!
Point is, out of all these reasons for picking X360/PS3/PC over other, how many actually bought game for the single purpose of the one month exclusivity? How many non X360 MW3 owners would buy the game again to run on X360 for that advantage?
Pointless to spend money on timed exclusivity by any platform owners?! MS and Sony are two worse culprits this generation and how retailers getting in on the act for specific DLCs exclusivity?
Hang them all, if in long run, they all see how very little actual difference to buying decision this make then we all be better off. DON'T let DLC exclusivity be a factor is the message.
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Ultimately, one reason the law is in place to protect consumers from being ripped off by giant Corporations like Microsoft who want a monoppoly on a service. They tried to do this years ago with the Netscape/Explorer Browser wars and got fined millions of dollars for trying to crush the opposition by not allowing consumers to choose which browser the wanted on startup.
It is true that the terms and conditions for the COD Elite service does not guarantee anything for any customer at anytime(no surpise there). But, the fact remains that if Xbox Live subscribers get access to exclusive content before anybody else (by at least a month) then it should state this in the terms and conditions so that PS3 and PC owners know what they are paying for.
Clearly, Activision only allow this to happen because they must be getting an even bigger slice of the profits from Microsoft than they do from Sony. It is simply one reason for Microsoft to continue charging £35 a year for XBox Live which should be free in the first place. Activision also charge more to buy a COD game on release and for longer than most other games because they know they have a monopoly with this franchise.
Activision may state that COD MW3 cost a lot more to make than Gears of War 3 therefore they can charge a higher price for this game. But, the movie Avatar cost a lot more to make than some low budget horror flick but they still charged customers the same at the box office. It was the sales that made Avatar a huge success and not by the greed of the publishers.
With the huge success of EA games Battlefield 3 this is a perfect chance for them and other publishers to make sure ALL customers are treated the same by offering content at the same time regardless of the console or PC.
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Fixed that for you
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Thoughts like yours are rife and have been long before the game was even released, let alone after it received great reviews by all professional game sites and magazines.
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I remember it because the guy was gonna spend £85 quid on the game plus elite thing which was astonishing in my mind and I had a voucher for Game and got Skyrim and the Guide for £30.
Thats where the info came from in Sheffield anyway.
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Thank god doom 4 is published by Bethesda.
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Also what the fuck is up with the intro to this article? Like gasp! How about a little bit of maturity when reporting a massive companies immoral exploitation of consumers ffs?
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> Xbox Elite
> Xbox
> PS3 Elite
> PS3
Wow, Activision - you know how to please your paying customers.
I vow never to buy CoD DLC until all platforms get it at the same time - and that includes PC.
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And if he is tired of people asking then why not just put that front and center on the Elite website? And why didn't they say this before the app was released on PSN?
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If you don't like CoD why keep posting on CoD related articles, f**k off and play a game you do like instead. No one gives a damn what you think.
Those who think it is a rip off, grow up and LISTEN to what you are told. You KNEW Microsoft had a deal with content long before Elite happened. Just because Elite came along doesn't change that.
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It sounds to be exactly the case. Which is hilarious.
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Does it...? It seems to perform excellently on the PS3, I can't believe that the XBox version is noticeably better. Don't quote me DF articles, I really can't be bothered...
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And for those saying that if you don't like CoD, don't comment - I personally didn't get CoD this time, but what's to stop this kind of crap being pulled on other franchises I DO still buy? If this experiment succeeds expect to see many more games and publishers following suit.
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thats why activision keep on doing it and laughing in there faces and the cod boys roll over and take it
All you people who keep buying these stupid cut and paste COD games even activision knows that your sheep and will basicly buy any steaming pile of turd they squat out as long as its got COD written on it
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Thankfully I've no interest in CoD.
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