Bobby Kotick questions Star Wars Old Republic's economics
Suggests Lucasarts will be only beneficiary.
With Star Wars: The Old Republic, EA will mount its second major attack on Activision Blizzard dominance within months.
The first attack, remember, was Battlefield 3 on Call of Duty: Modern Warfare 3.
Activision Blizzard boss Bobby Kotick's response? To doubt EA's ability to turn a profit with Star Wars: The Old Republic.
"Lucas is going to be the principal beneficiary of the success of Star Wars," Kotick said at a Reuters Media Summit this week.
"We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts."
Kotick reportedly downplayed the suggestion that SWTOR would steal WOW subscribers, and warned that producing an MMO success was historically and statistically harder than it looks.
"If you look at the history of the people investing in an MMO and achieving success, it's a small number," he said.
World of Warcraft has been losing subscribers. In October 2010, prior to the launch of expansion Cataclysm, WOW had 12 million players. Today, WOW has 10.3 million subscribers.
Those 1.7 million cast-offs, should they join SWTOR, would make EA's MMO a success. EA boss John Riccitiello told investors recently that his game, which is rumoured to have cost hundreds of millions of dollars to make, will only need 500,000 subscribers to turn a profit.
How many fidgety World of Warcraft players actually do jump ship, at least temporarily (as has been the case with past MMO launches), remains to be seen. And whether Star Wars: The Old Republic packs the depth and breadth to retain them will be interesting to see.
Consider Battlefield 3's battle against Call of Duty: Modern Warfare 3, however, and how both companies produced their biggest game launches ever. Given that, perhaps there's ample room for both WOW and SWTOR after all.
The Jedi Consular.
Star Wars: The Old Republic was finally opened to the public, via a huge closed beta test, this weekend passed. The game will launch, to limited quantities, on 20th December.
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Comments (56) Latest comment 6 months ago
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They've got the tech, the game is great fun (for those who like such things), and they've got the marketing grunt to push it. I really can't see this being another Age of Conan or equivalent.
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Right, because Activision isn't the primary beneficiary of CoD's high launch prices, yearly releases, expensive DLC and similiar games each year.
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Most can be fixed with patches and since the basis (story, design, characters) is solid I'm sure the game will be great in a few months, but that takes time after all. Still, I'm very sure Bioware will make the money more than back, but I'm currently not sure it is a game that will keep a large crowd attracted for more than a few months.
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The mmo mechanics are tried and tested rather than anything innovative but in this economy innovation is a risk that few are willing to take.
I'll probably be playing TOR for a good 6 months myself, maybe longer. A probably revisit during expansions etc..
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The MMO mechanics are extremely bland and boring, at least for those people that have been playing those games for 10 years.
For newbies to the genre, I could understand you enjoying it.
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There is very little incentive to play SWTOR past the license. The problem other MMO's that haven't tried to differentiate themselves from WoW in their gameplay is that people start playing them, enjoy the first 20 levels or so, but when you hit that grind phase you just sit there and think 'I may aswell be doing this on 500 hour+ level 85 night elf'.
That's why they struggle.
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You're missing his point. His problem is that he sees the holder of the IP, Lucasarts, benefit more than the game's publisher, EA.
It would be like infinity ward making more money on cod than activision. Unthinkable, in a world of greedy suits.
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You're missing his point. His problem is that he sees the holder of the IP, Lucasarts, benefit more than the game's publisher, EA.
It would be like infinity ward making more money on cod than activision. Unthinkable, in a world of greedy suits.
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I played the esseles instance 4-5 times, the way the dialogues played out was always different making for a very enjoyable experience. Running through RFC 4 times in a row for example would be torture.
3 more weeks to decide what class to play \o/
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I don't think SWTOR needs 10 million subs. It'll get a million subs probably with little effort. I see rift doing very well, all without a licence, and being almost the exact same as WoW. I really don't see how SWTOR will suffer, except if it is shite, which doesnt seem to be the case at all.
@zomeguy
There is an element of truth there. But, unlike other MMOs, the story driven side gives you a lot of drive to re-roll and run multiple characters. Depending on how different the stories are, you might find 8 different stories there. At two months a peice, thats 16 months of game play right there, without even getting into raiding, pvp etc. I'd also suspect that the first xpac will be out in roughly that time as well.
@shikasama
I don't buy that for a second. I saw a brilliant post in the US WoW forums (sadly unable to find it at the moment, so you'll have to take my word for it) that worked out the maths on the subs figures, and showed that for the sub figures to be what they are, the loss was coming from the western markets, and has been for some time, and only the asian market is keeping the game afloat.
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There were some small bugs and nuisances but all in all it was a very smooth experience.
WoW is not getting an worse, its just showing its age. I played WoW for over 4 years, and loved every minute of it, but now its time for a new flavour. Rift was a flawless launch and really polished game, but it was nothing really new. I think Bioware really has a chance of succeeding in reaching at least 1 million subscribers within a month or so.
If any of you are not sure if you'll enjoy it, and havent had the chance to play it, ask yourself this:
Would Mass Effect be even more fun if it was played with a friend? If the answer is yes, then you'll love this game.
The potential for this game is really great. The story aspect means that you dont feel like you're grinding - at all. There is no grind. Everything you do is for a reason. The "bonus" missions for each mission is just optional, so you dont really have to kill a bunch of stuff if you dont want to, but you're rewarded if you do.
The companions add a nice touch to the game. They're a lot more than a simple "pet". The light side / dark side options really make you stop and think before you act, and you can see the potential changes in your future every step of the way.
All in all, i think everyone should try this game. I think it has great potential and looks like its gonna be a lot of fun. I;m sure Kotick hopes that it will fail miserably, but i'm also sure Blizzard will like some competition, and see what they can implement in "Titan".
Just over 2 weeks to early access, cant wait!
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Question: Why would Bobby Kotick have to comment on SWTOR at all? Was it an answer to a question?
The Star Wars franchise is big and all - and has some crossover but probably has fans that are interested in sci-fi more than Warcraft-type of fantasy.
@Shikasama: But what if I do not have a level 85 night elf? What if I have not been continously playing WoW since its release? Hardcore WoW players are a lot less likely to switch (for any amount of time) than casual players.
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On the other hand, profit on an MMO is much higher than any other game. Provided EA hit their targets they probably won't have any problems making a profit, they just won't have it as easy as LucasArts.
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Certainly you could level the same argument at xbox live however that's access to online to unlimited games for about £30odd a year not just one game for as I recall £10 per month (haven't looked for a long time) so in comparison your paying say £30 to buy a disk that to actually play the game will then cost a further tenner per month.
I just don't understand why people are willing to pay it.
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However... Bobby Kotick? And I'm agreeing with him? ACK! *Darth Vader Noooooooo sound effect here*
I feel so unbelievably dirty. There isn't enough water in the known universe to scrub the disgust off...
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THE FORCE IS WITH THIS GAME!
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I guess the main thing you have to remember is that the game you buy at the start often isn't the same game after a few months. When a standard box game is developed, bang - its out the door, finished, finite, final. MMO development is continuous.
Anyway, things are changing. A lot of upcoming MMOs will work in a way you describe. You buy the game and you'll be able to play it forever - BUT - only the content you get with the standard game, sans fixes and minor updates. You will have to buy the major content updates or add-ons, or DLC if you will. I'm sure you are already aware that this is the called the Free-to-Play or Fremium models?
It's kind of a Swings-and-Roundabouts argument. People either pay a monthly sub, get all the major updates for free, or will be forced to pay lump sums every now and again in order to keep playing the game in any meaningful way. The difference is pretty negligible, but for some reason lump-sum payments seem to sit better with certain people, where as drip feeding payment can make people question the validity of monthly payments.
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I have seen a few games change to the free to play model from a sub model like DC universe where i believe you pay for the 'bits' you want. which to me may suggest that people are not willing to keep up this sub model.
its the over all cost of it that grates me, say you play it for a year you have paid £120 just to play the game you paid say £40 for in the first place, that to me is madness. but again i appreciate people clearly are willing to pay it and do if they get enjoyment out of it who am i to judge.
I just hope this kind of model does not find it way into other sectors of gaming, which lets face it's had plenty of time to do so and as yet its remained exclusive to MMORPGs.... hasnt it?
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I thought the quest system of interractive conversations worked perfectly, for once I actually genuinely knew what i was doing in an MMO and why all the time.. half the time in WoW i wondered wtf was going on and why (not that i didnt enjoy WoW)
It even made me reconsider my general aversion to jedi'ness in games.. i much refer the bounty hunter/smuggler type in that unvierse, but i spent a lot of time paying a bounty hunter (which was a lot of fun) and tried a sith warrior.. and found that to be a lot of fun too.. launch date aproaches and .. decisions decisions.
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I know, it's just a few starter areas and I know there's still a month before release, so many of the little niggles may get fixed, whereas others will just be a case of personal taste. But I just feel like TOR has been rushed - and having seen and witnessed the fallout from Galaxies over that Combat Upgrade patch, once the novelty of the Star Wars franchise has been scratched away, it has to sparkle underneath. And on that, time will tell. I don't know. I can't say with any certainty what the future holds for TOR. Just that I, personally, wasn't exactly blown away. But that's not to say it won't do well, it's Star Wars, whatever the game is like at release, it will sell on that and that alone.
And it will give BioWare some time to get feedback and fix whatever niggles are happening. The initial release is usually two or three months of extended beta testing and bug fixes anyway.
But I do think it will initially do well. Based purely on the fact it's Star Wars + BioWare. That is enough. But long term? Hmm. I guess we'll have to wait and see. Age of Conan was heralded as the next big thing, remember, and we all know what happened there...
I've learned when it comes to MMOs, nothing is guaranteed...
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"always nice to see Smugglers get a charge shot for 15 energy and Bounty Hunter gets the same thing costing 20"
Smugglers use energy, Bounty Hunters use heat, different mechanics, its apples and oranges
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Anyways, the thing is that after you finish your class quest, all left to do is either PvP (and not that many people like it), or repeat flashpoints/operations, which are not that many, and at some point will just get annoying to do again. Of course, providing new content will be key, but given how the class quests are so epic, everything else will look bland, even well-made flashpoints, so not many people will have the incentive to keep paying a monthly fee.
Actually, this is the dealbreaker - I would definitely pay for KOTOR 3, even more than usual, given there are eight different main stories, but I'm not sure I want to pay continuously for it, and this is what essentially wll happen here. Thus, I don't see many players sticking for long, unless there is regularly new content, and given the quality bar set at the beginning, it will be both expensive and time-consuming to put enough new content on a regular basis.
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I won't say SWTOR is bad, as there was nothing overwhelmingly bad about it. Just... I can't escape the notion it's been a bit rushed. And I went in thinking I was going to enjoy it and I didn't really.
As I said, it's just lots of small things. But small things can add up to big things.
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I agree with someone above me that the mechanics are quite old though, too many skills that do the same thing, quests are nothing new (although the voice acting does actually add to the immersion) and there's a lot of unused space in the game. Which makes me unsure if TOR can keep me interested for more than 6 months. But who cares, if it can give me 6 months of fun, I'll happily pay for it!
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I liked the voice acting and the options for character customisation allowed me enough choice to make a character I like the look of which is all I ever ask
The other thing of note was the smuggler/agent's cover system which I liked because it's the first mechanic in an MMORPG to make me pay attention less to the HUD and more to the environment. It's clunky but it works :3
I'm also enamoured with the idea of your ship; your way around the galaxy, also being your own customisable home. This not only gets past lots of real-estate problems player housing causes but means you can take your home with you. Very clever!
On the other side of the coin, I found combat to be fairly normal stuff. For those not jaded by the MMO genre I'm sure it'll do amicably, sporting some fun looking abilities like a "GERROVER HERE" from Mortal Kombat and the like. Sadly, I've been unfortunate enough to have played more MMO titles than is probably healthy so I'm a little too familiar with combat based around finding optimal ability sequence loops to enjoy it any more.
While the NPC chat scenes are well voices and give you input, I frequently get distracted by the public chat window in the corner. Being a socialite I love answering questions, helping people and generally shooting the breeze and so before I know it I've missed whatever the NPC was telling me. This isn't a problem in Mass Effect but ME is a single player game and I feel this mechanic better serves people who treat this game as a single player :3
The multiplayer aspect does kind prod the singleplayer enjoyment of it too though, as you'll have to deal with infinite respawning outside of flashpoints/instances and racing others to rescue npcs from cages/hack devices/etc or else find yourself waiting in line for it to reset with everyone else who was too slow. Some content is also designed for groups so if you're in a solo mood you'll need to bring your AI companion along or wait until you're feeling more group-friendly
TL
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As much as I love wow, the inclusion of Pandas made me think twice.
I was getting a little bored of WOW and the Pandas were its proverbial final nail in the coffin for my decision making process.
I'll see you in SWTOR.
Can't say I'm NEVER going back to wow. It's still the best polished, best performing MMO in existence, but a nice long break will go down well.
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I don't think WoW has to worry about SWToR pulling people away. SWToR aims for another kind of MMORPG player. WoW is mostly for raiders, and blizzard gives them all priority. SWToR aims for the experience to the last lvl and provides more for the solo player. I know people will shout "if you want to play solo go play a singleplayer game!" but i love being in a online world, just want to do things at my own speed and not have to depend on others to progress. I don't like the feel of being in some dungeon for hours but i do like to PvP.
SWToR isn't a WoW clone either. I think the term "WoW clone" is the biggest mistake people made, both players and game journalists. WoW isn't orriginal in any form. WoW is a everquest 1 clone (not so weird when you know that the EQ1 team made WoW). If a game has many things WoW has as well its not a clone, its genre specific. Shooters and race games are all the same as well but MMORPGers always seem to forget that MMORPG is a genre, it has genre specific things. WoW, SWToR, LOTRO, it are all theme park MMORPG's so they are bound to have the same things like fetch quests, etc. But i will come back on this point in a moment.
Where SWToR is different from WoW and most other MMORPG's:
1. The classes aren't as typical as in the others. You get to specialize your class in 2 roles and both roles have different skill trees as well. Inquisitor is a great example. You can either become a sort of mage or rogue who serves as tank.
2. The choices make quests more personal. In others you do the same quests with the same outcome.
3. You aren't good or evil by choosing your faction. You can join the empire and still want to be good to people. While as jedi you can still give in to the temptations.
4. Greater story telling where the voices really add to a better immersion.
But SWToR still plays it save when it comes to combat and such. Al tough i personally found that the combat had more power in it as others. It feels very bioware with sabers deflecting the attacks and really have the sense combat is happening instead of swinging trough thin air.
Will SWToR have millions of players or not? I don't know, time will tell. I know that i will play it and that i liked the beta. Will it entertain me enough for a long time? No idea depends mostly on the community for me. But iam convinced that SWToR will make a profit. If only a part of the SW fans and bioware fans buy and play this game for months then they already earned allot back and perhaps already made a small profit.
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VERY involved in story, VERY
Companions... Companions that go and fetch your crafting items WHILE you are doing missions.
Story for your character with reactions YOU CHOOSE!
Combat that is in depth and twitch to the point that you have no autoattack...
Furthermore... your companion... and the fact that EVERY class has so many ways to spec they can fulfll several different group roles
nope NO MMO can even touch this. None.
IF they develp space combat into something worthy... its bye bye WoW.
And truth is I dont care whether I loved playing the 'WoW killer.' I just want to play a good game. Hell with the rest.
That is all.
This game has lots of shiny grobbles, and there is no shortage of greebling to do.
NO COLLECTION QUESTS. It is more even based. Also... they have a handy little 'missions' tab in inventory so all that crap doesnt take up your bags.
FURTHERMORE.... watch the vids from the devs. OVER and OVER again... it is interviews from devs that actively play and make judgements accordingly. Simply dont see that applied in a realistic way; these guys ARE games.... this game is going to rock. Period.
With a parting thought; this is the mostest greebly game ever. All others (except LOTRO maybe)... are simply ungreebly.