Reggie "Absolutely" Fils-Aime has promised the Wii U device will offer "fantastic" value for money.
The Nintendo of America boss was speaking in an interview with GameTrailers. When asked whether Wii U will be priced competitively with PS3 and Xbox 360 he replied, predictably, "Absolutely."
He added, "What I want to focus on is, is it going to offer the consumer a competitive value when it comes out? And the answer is," wait for it, "absolutely."
Pressed for further info on a price, Fils-Aime was having none of it. "You're talking price and I'm talking value," he said.
"What I'm saying is that it's going to have a fantastic value - value defined as what you get, all of these great new experiences for what you pay, is going to be absolutely competitive."
There's still no word on when we'll get to enjoy this fantastic value, but you can catch up with all the latest Nintendo news via our Wii U page.