Sony US boss Jack Tretton has opened his company's E3 press conference with a public apology to gamers over the PSN security disaster.
Addressing consumers, he said: "You are the lifeblood of the company. Without you there is no PlayStation. I want to apologise personally and for the company for any anxiety caused. It's you that causes us to be humbled and amazed by the support you continue to give".
To Sony's third-party publishing partners, Tretton said: "I know the outage has been costly. We wouldn't be where we are without you".
He added: "We are committed more than ever to making sure the PlayStation experience is entertaining and secure for everybody".
PSN was taken offline on 20th April following a security breach that left personal information tied to some 77 million user accounts compromised and the details of around 12.3 million credit card possibly stolen.
The phased restoration of the service began on 14th May, culminating in Welcome Back content being made available to users on 3rd June.
SCEA's E3 conference is currently taking place in Los Angeles.