DiRT 3: “The Americanisation might have gone too far.”

Codemasters on bringing the rally back.

It's been three years since Codemasters launched DiRT 2. Back then, rallying was a different beast. Influence from the X-Games and the popularity of Ken Block YouTube videos put the development team on a path to radical commentary and gnarly menu screens.

But now it's all grown-up. Here, in a sweeping interview with Eurogamer, chief games designer Paul Coleman reveals how DiRT has grown-up, too

Eurogamer: Is the rally genre as popular now as it was during the PlayStation One days?

Paul Coleman: Rally is seeing a resurgence. It had a lull over the past few years. WRC was a bit tired with Sébastien Loeb consistently winning every year. Fan and spectator numbers were considerably down, but with the rule changes this year, with Ken Block making appearances in WRC last year on a temporary basis and now coming in on a more permanent way, we'll see a real resurgence in the way rally is seen in the world.

The steps we're taking with DiRT 3 are a move to reflect the popularity of rally and the fact the fans out there wanted more rally content in the game. We're responding to that. It's the right thing to do based on what rally's doing in the world.

Eurogamer: How has the game evolved from the previous one?

Paul Coleman: We've taken the professional motor sports feel of DiRT 1 and some of that action sports attitude we had in DiRT 2 and fused them together to create this more professional feeling rally game that also introduces some of those street cool elements, such as Ken Block's Gymkhana driving.

Normally we'd go off and make a GRID game in between our DiRT games. This is the first time we've had the opportunity to go from one DiRT game straight into the next. We've been able to do more work on developing physics and the weather conditions, stuff we've brought in from Formula One as well that's helped us. We're just, essentially, trying to create the definitive rally experience.

Eurogamer: What have you learnt from Formula One that will impact this game?

Paul Coleman: We used more rally drivers as consultants in the development of the game, finding out from Kris Meeke and Ken Block what it takes to be a rally driver, how rally cars actually behave. Yeah, we can do rally driving in Wales and spend a day behind the wheel of a Ford Escort Mark II, but until you actually drive one of these cars on the limit in competition, you don't get to fully appreciate those nuances.

Kris Meeke was hugely helpful because he's doing a testing role at Mini at the moment. His mindset is in developing and improving systems, so when he comes into the studio, he fits right into sitting down with our vehicle-handling designers helping them improve the systems they have in place.

In terms of technology we've taken from Formula One, it's mostly their weather system we've brought across. However, where in Formula One it was necessary to have races that developed and the weather conditions changed during an actual race, we're using it to have different weather conditions on different stages.

A stage could have three different weather conditions associated with it. However, that stage will only ever hold that one condition because our stages are shorter, and we want to give a feeling of progressing through a rally event.

You might start a rally stage in the morning, then have a rainy afternoon, then a sunset and then finally a stage at night with the headlights. We're using the technology they've developed in a slightly different way, but it's been very useful to us.

With rally you've got multiple surface types. When you throw rain down on mud, gravel, grass, it affects those surfaces differently than it does a tarmac surface. We have puddles developing. We've taken what they've given us and we've moved on.

Eurogamer: How do you describe the game's handling model? There seems to be a tug of war between sim and arcade.

Paul Coleman: It's the challenge of being placed in the middle between the guys who just want to pick up a game and play it, and the guys who want that full on simulation experience.

We've made improvements to our physics that have made the car handling more realistic. Suspension's greatly improved. It's enabled us to raise the centre of gravity on a car so we can model weight shift more accurately. This means you can throw the car into a corner and swing it from left to right, perform a Scandinavian Flick and use that weight shift to maintain a drift around the corner.

That also feeds into the Gymkhana driving. What we find is players who do rally and then go to Gymkhana and then come back and do rally again, are improving their rally experience by learning how to throw the car around.

In terms of the two mindsets of gamers, we found a lot of novices picked up DiRT 2 but were getting frustrated with the difficulty of the handling. I know it's not exactly simulation, but it was still challenging to those newcomers to the series.

The way we've approached it for DiRT 3 is to improve the physics and the realism of the handling, but apply a series of driver assists to the handling model. A novice player is assisted, stabilised, they're given a visual racing line as well as throttle management systems and braking assists and stability control.

Those novices get their arcade experience while the more simulation driven and hardcore element. And the people who really appreciate the finer nuances of a car-handling model get that improvement they've been seeking as well.

DiRT's developers and drivers weigh in on the game's realism.

Eurogamer: There's more emphasis this time on rally, but how will that manifest itself in the game experience?

Paul Coleman: The first thing to say is we haven't taken away from the other disciplines. We've merely added a significant amount more rally to the game. In DiRT 2 we only had 41 routes through the whole game. We've now got over a hundred routes, and 60 per cent of those are rally. So we've taken the route count we had for DiRT 2 and added another 60 odd rally routes.

That means we've far more variety and ability to put in rally events that keep the player on their toes and give them new stuff to do. DiRT 2 had an issue where players were constantly repeating the same track over and over again.

We've tried to alleviate that with DiRT 3 by making sure the variety is there not just in the number of tracks, but the weather conditions and the time of day effect that mean you'll go to a stage maybe three times through your entire career - but each time that stage will look and play differently because of the weather and the time of day.

In terms of the career mode and the decision-making the player gets to do, if you are a real rally fan you can focus more on those point to point events, such as rally events and trailblazer events. You won't be able to have just a rally play-through and not have to touch any other disciplines, but we're aware some players don't like the Landrush trucks. The choice is there. We're aiming for players to only need to do 60 per cent of the career to get to the end of it.

With the career being 60 per cent rally, you could predominantly do rally to get to the end of the game and leave those other disciplines behind if that's what you want to do. But we'd like players to at least sample a little bit of everything. Trying Gymkhana for the first time might make them fall in love with that new discipline and do all of those Gymkhana events.

Eurogamer: Was too much made of the Americanisation of DiRT with DiRT 2?

Paul Coleman: We were firm on our direction choice on DiRT 2. That was represented in the way we made the front end, the way the music choice was made, and the events and style of how you interacted with the other drivers in the game.

We wanted it to feel you were at an X-Games-style event. When you watch skateboarders finish their run in those events they're all patting each other on the back. Yes, they're competing against each other, but they're a community and they're all friends with one another. We wanted to try and bring that into the world of racing because we saw guys like Travis [Pastrana] and Ken and Dave Mirra starting to bring that style of competition to rally.

Looking back, we may have gone too far in that direction. Having just gone on a press tour to the US, some of the Americans wanted more rally as well. In that respect we did miss the mark.

But in a way it's great for us because it means a lot of the guys from the studio who felt we were over Americanising things now have the opportunity to go hardcore on the rally. We can still represent the other disciplines we introduced to those newcomers so they're not going to be disappointed.

Rally itself is growing. Ken is moving away from the X-Games and those types of events. Travis is now doing NASCAR, so he's not even competing in rally any more. We can start moving back to the European centric WRC-style rallying and not be concerned we're going to lose audience in America as a result.

More on DiRT 3

Eurogamer: Need for Speed: Hot Pursuit's Auto Log feature felt groundbreaking. Does DiRT 3 have something similar?

Paul Coleman: We looked at the way Ken Block represents himself globally. A lot of that is due to his Gymkhana videos on YouTube. He's had over 90 million hits with his videos. We looked at that aspect of showing off. That's the way we've driven our community elements.

We want players to upload videos from any replay in the game or even the instant replay during a race, the idea being they can go into a replay, press the YouTube button, select a start and an endpoint in the video and then upload that directly to YouTube.

That'll go to their YouTube channel and to our DiRT community channel. We'll choose best crash, best overtake and maybe even hand out prizes. The player will be able to distribute that video through their own social media, be it Facebook or Twitter, showing their friends the cool stuff they've been getting up to in our game.

We attacked it from a different angle for DiRT 3 to try and draw more people into the series so you don't both have to be playing the game to get these updates and find this competitive element. You might just be sat on Facebook checking out your friend's status, and he's suddenly posted this cool video of him sliding around in a Gymkhana course in this game he might never have heard of. It's an opportunity for us to spread our message through those social media channels.

Auto Log I must admit has very much interested us, but we were far enough through development to not be able to respond to it in quite the way EA have managed to do. But we're looking at it for future titles.

We do have our stats system we brought in with DiRT 2, and we'll hopefully push those stats to a Facebook app. The idea is you can have a competition between two people who have a Facebook account and happen to be playing DiRT 3. You'll be able to scrape the stats from that and it'll face them off within Facebook rather than within the game.

It also means you'll be able to create a car club outside the game, use Facebook as your way of interacting with the people in it, but use DiRT 3 as a meeting place to then go and race. So we are doing stuff, but nothing to the integrated level of the EA way.

Paul Coleman is chief games designer of DiRT 3 at Codemasters.

Comments (52) Latest comment 1 year ago

Comments for this article are now closed, but please feel free to continue chatting on the forum!

  • Beano #1 1 year ago

    "The Americanisation might have gone too far.”

    Might?... MIGHT !??!?!

    Well it's positive news, I quess. First step in fixing a problem it to realize there is a problem. Now to step two...
    Edited by Beano at 11/02/11 @ 13:18
  • mfnick #2 1 year ago

    Its sounding really promising from this interview. They really seem to be taking criticsms of the 2nd game on board. A lot more rally events, more serious in nature, Americanisation has been toned down... All brilliant news to me.

    Still, I cant help but feel disappointed that they need to do a certain type of game for American audiences & it needs different events to add the "street cool" element. Along with no other devs trying to do rally games (apart from that WRC one which wasnt very good) it seems like we'll never get a pure rally masterpiece like Colin Mcrae 04 ever again. Its a damn shame if you ask me.
    Edited by mfnick at 11/02/11 @ 13:19
  • Darren #3 1 year ago

    I thought the first two DiRT games were excellent, especially DiRT 2, but wished that there was more emphasis on proper rallying and less on the naff American buggy events. DiRT 3 sounds like an improvement with rallying making up the majority of the content but, even so, I can't help wishing it was 80+% not 60%.

    I do miss the days of rally games with 10+ minute tracks though. Anyone remember the excellent Rally Championship 2000 on the PC with its 20+ minute events? Even the RalliSport Challenge games on the Xbox has long tracks... Codemasters should use the second game as a template for how to do an arcade rally game properly IMO.
  • JoeGBallad #4 1 year ago

    My mouth is shaped for this. Cannae wait.
  • darkphoenix #5 1 year ago

    if this is true, CMR ( or whatever it is called nowadays ) will be back to my shopping list.
    Edited by darkphoenix at 11/02/11 @ 13:23
  • onezeonx #6 1 year ago

    this is gonna be ralllllly good!

    ill get my coat :(
  • Stepharneo #7 1 year ago

    Would have preferred another Grid personally...or for the fucking DLC to be released on Steam.
  • wizlon #8 1 year ago

  • Slikz #9 1 year ago

    As long as we get a solid rally experience i'm happy.

    Oh and Codemasters please please drop the lame Motorstorm / hillbilly type truck races.
  • joelstinton #10 1 year ago

    if the last game opened people up to rallying, then i can take the americanisation of the last game on the chin, because hopefully people enjoyed the experience and will look forward to rallying more in dirt 3 and be open to buying it. WRC is a sport that deserves to be watched by more people and have more air time on tv. Unfortunatley i think ESPN have brought the rights for next season.
  • vegard #11 1 year ago

    "The Americanisation might have gone too far.”

    Thank fuck, they did learn something from Dirt 2!

    "...fused them together to create this more professional feeling rally game that also introduces some of those street cool elements"

    Or maybe not....
  • FuzzyDuck #12 1 year ago

    Of course they went too far with it... but a great game was still to be had.
  • mcmothercruncher #13 1 year ago

    Sounds like they fucked Dirt 2 up about as much as they fucked Operation Flashpoint up... if that's possible without breaking some universal law of nature or something. Interested though- but will wait for reviews.
  • Numbat #14 1 year ago

    Good interview. Dirt 3 seem to be headed up by a different team to Dirt 2, and their entire approach seems so much better. The marketing videos and interviews for Dirt 2 were often awful and really got the backs up of most fans of the series. I think this is all sounding so much better. Also remember, 60% rally, but on top of that there's also rallycross, which is excellent, and I think hillclimb again? It's not all buggy events, plus I think a few of these are fun, but I really got sick of doing the Baja circuit with buggies in Dirt 2. Looking forward to hearing more about the rallycross content now.
  • andromeda #15 1 year ago

    ..." that also introduces some of those street cool elements"

    FFS. WE DONT WANT THAT SHIT.
  • fknetwork #16 1 year ago

    WHERE IS GRID 2!?!?
  • andromeda #17 1 year ago

  • Murton #18 1 year ago

    Gotta love EG's research and editing, there's a factual error in the very first sentence. Dirt 2 was released in 2009. 2011-2009 = 2, so two years ago, not three.

    With that cleared up, not a bad interview, wish we could get some more detail on what level of content we're going to see. Coleman mentions that there were 41 "routes" in Dirt 2, what he actually means is 41 different track configurations, there were unfortunately only 13 tracks in the whole game used to create over 100 events and over 300 races. 100 "routes" or configurations for this game sounds good, but if there aren't at last double the number of actual tracks making up those routes then the same problem still exists and may arguably be worse.

    Also, exclusive trailer and exclusive interview three months prior to release. I have a feeling this will receive a positively glowing review in May whether the game lives up to these promo's or not.
  • Peter_LIAR_Molyneux #19 1 year ago

    So Codemasters say that they have learned their lesson not to "Americanise" the DiRT franchise too much yet they are adding a bloody ZOMBIE MODE to DiRT 3!!! What the hell?

    http://www.pcgamer.com/2011/02/07/dirt-3...
  • DAN.E.B #20 1 year ago

    60% rally will be good!
    100% rally would be great!

  • BigDaddy82 #21 1 year ago

    @Peter Molyneux

    Have you actually read that article? It's not a zombie mode, the word zombie has just been thrown in to entice people like you into reading it, it is a mode based around infecting other players, from the sound of it it's just another version of tag. Chill out.
  • peterfll #22 1 year ago

    I thought the Americanisation was very unecessary. But I still think Dirt2 is a joilly good game. Whenever one of those daft American fellows or fillies says speaks to me during a race, I simply berate them - "be quiet you sir \ madam!" - and I feel much better.
  • frugtkompot #23 1 year ago

    Sounds really promising. I was very delighted with DIRT 2's handling and general racing. The one thing holding it back is - as he mentions - too much repetition of tracks and events. Especially those that weren't so interesting (some of the X-GAMES events).

    I absolutely adored the Trailblazer and Rally events, but found that the 6-7 tracks or so just wasn't enough to keep me motivated as I progressed up the difficulty.

    If anything, I'd like a larger focus on online play. It canbecome so lonely to play these events against static computer drives. I'd love something that'd immerse you deeper into the online experience. Sounds like they haven't found that yet though, which is why I'll probably rent this rather than buy it.
  • Skurmedel #24 1 year ago

    Haha... oh my. This is too gnarly. I hope somebody makes a competing product with no street cool.
  • Miths #25 1 year ago

    I'm really looking forward to this. Yes, DiRT2 definitely didn't have enough rally and hill climb and not enough tracks/stages, but the car handling struck a great balance between arcade and sim in my opinion (I played both PS3 and PC versions with a Logitech G25), and the force feedback with really solid. Vastly improved from both DiRT1 and the terribly handling GRID (and F1 2010 unfortunately felt like a step back particularly in terms of force feedback).
  • SvennoJ #26 1 year ago

    I'm a bit worried about this "However, that stage will only ever hold that one condition because our stages are shorter" Please make some decent length rally stages, not that 2 minutes per stage crap. I hated DiRT 2 for making me drive the annoying buggies for 10 minutes at a time while the rally stages were over in a flash.
    Meanwhile WRC 2010 still hasn't appeared in shops here...
  • metalangel #27 1 year ago

    Ignoring the Americanization stuff (short version: MX vs ATV does truck racing and X-games stuff, and better too)...

    ...can we stop saying Autolog is groundbreaking? It's not. It's pathetic attention-seeking and bragging, like Twatter. It's also barely half a step forward from, say, the leaderboards you could view in Forza 3.
  • WinterSnowblind #28 1 year ago

    I quite liked the idea of the Americanisation in Dirt 2.. but I assumed it only started with that style and as you progressed through the career you'd eventually work your way up to professional rally. Glad to see this one seems to be more on the right track.
  • L0cky #29 1 year ago

    I don't really care about the realism of a rally game. I don't follow the sport, and I don't rally cars around myself so I wouldn't know the difference any way. What does matter is the game play.

    Being able to learn and then master the tracks; track design that have the right amount of challenge and exhilaration; the handling of the cars having enough variation and depth to let you feel like you're getting closer to complete control on successive plays with different vehicles, without having far too many tuning options that make you unsure that your advantage is always organic.

    Game play modes for career progression, time trialing, challenge modes and multiplayer; as well as leaderboards that encourage you to work on your times. Most importantly, the feeling that everything you do is either on purpose or your own fault, and nothing is random (the lack of which is why the dirt tracks in DiRT suck).

    I think GRID is a much better formula than DiRT; but CMR 04 got the driving down almost perfectly.

    and what's with the 'we'd usually do a GRID game between DiRT games'? There's only been one GRID; there's nothing 'usual' about it :p
  • samk #30 1 year ago

    "We wanted it to feel you were at an X-Games-style event."

    I certainly didn't want to feel like I was at one of these shitty events, doing high fives with computerised jocks who told me how I killed it out there.

    "introduces some of those street cool elements, such as Ken Block's Gymkhana driving"

    Good grief. It's not difficult, chap: forget about "street cool", ditch all the shitty truck racing and hillbilly vehicles, and stick to WRC-style rallying and hillclimbing on long stages.
  • Murton #31 1 year ago

    "Poor old CM is spinning in his grave."

    You have no idea how insulted Colin McRae would actually be if he heard people speaking like this. Do some research in the later years of Colin's career and you'll see that he started to dabble in American Motorsports like Rally/Raid and Baja Racing. He took part in 2 X-Games rallycross events and was trying to score himself a place to do a season of Rally America before his tragic accident.

    I think it's pretty clear that Colin had a much broader interest in motorsport than some of you people like to remember. The Dirt series really should be seen as tribute to that part of Colin's career and life in general and people should show a little more respect for both Dirt and Colin and refrain from the sort of stupid comments as highlighted above.

    Rant over.
  • UkHardcore23 #32 1 year ago

    Lets face it Britain as a whole is very Americanised now, just walk down your local high street and the white youth's look like they are straight outa compton! Seriously...wtf!
  • Lexx87 #33 1 year ago

    Who the fuck is Ken Block?
  • inutaihanyou #34 1 year ago

    what IS "Over Americanizing"? I had no idea what the term meant, anyone care to explain?
  • Whizzo #35 1 year ago

    There's little point alienating the European/rest of the world racing game fan by trying to pander to American tastes because it's pretty clear the genre doesn't actually do much business over there any more.
  • woodyrulesok #36 1 year ago

    @Murton

    To be fair Colin only started doing things like X-Games and crap like that when he couldn't get a drive in the WRC.
    His career was effectively over.
    We all love him and remember him for Rally, he won't ever be remembered for Baja racing.
  • metalangel #37 1 year ago

    @Murton: Do you think Elizabeth Taylor would prefer to be remembered for her movies in the 50s and 60s, or for her eight marriages and alcoholism?
  • BillMurray #38 1 year ago

    Dirt 2 was a brilliant game and looked fab on my PC. If the third installment feels as good and has proper rally stages then i'm sold.
  • disappointed #39 1 year ago

    @mfnick "Still, I cant help but feel disappointed..."

    I'm warning you - come near me again and I'm calling the cops.
  • dagas #40 1 year ago

    Not played Dirt 2. I played Dirt, but even though the rally was great and some of the other stuff was alright, most of the other stuff was just stupid. Only Americans could think of racing in a ten ton big rig. I'm almost surprised it didn't have tractor pulling. I want to race in agile cars, not things that might as well be a hunk of rock with wheels and an engine.
  • Racso #41 1 year ago

    Loved the CMR's, hate Dirt. Loved the TOCA's, hate Grid. Don't know how I feel about F1 2010, because after being subjected to the crap that CM seems to think makes a good racing game these days I'm buggered if I'm going to run the risk of buying it.
  • NorfolkNClue #42 1 year ago

    Ken Block got totally rinsed this season, and it will happen again. He's a superb stunt driver, but not a good racer. In a couple of years he will be Louise Aitken-Walker level. I don't reckon he'll get to Solberg or Sainz level ever.
  • Murton #43 1 year ago

    Looks like I struck a nerve. I'm not saying that his later American career years should be held in high regard like his achievements in traditional rally. Just that there was that side to him and that people should respect that. He most certainly will not be "spinning in his grave" Also bear in mind that nobody holds a license to the Colin McRae name/image, Codemasters work closely with the McRae family who then sign off to say that they're happy with the result and if Colin's family are happy enough with Dirt to allow his name to go to it then that's good enough for me.

    Norfolk'n/Clue: did you see Block's attempts in Europe a couple years ago? His start/complete ratio was shocking. The man can't race on dirt or gravel, he's not bad on tarmac though amd pretty good at circuits. I think that's why Codies got themselves another driver as a consultant this time round, so they can get a better idea of what's needed to be an effective rally driver as well as having Block's car handling expertise, he may be a shit racing driver but he can do things in a car that few could ever hope to imitate.
  • Paul_cz #44 1 year ago

    I bet it is going to have SHITTY SLOW IDIOTIC menu system again, where after every race you have to wait for a FUCKING MENU to load for 30 seconds.

    Damn I hate that shit. Give me back simple instantly loaded NFS3-like menu system, idiots!
  • metalangel #45 1 year ago

    @Murton: You're right. I fully respect Elizabeth Taylor's choice to delve into the more shall we say 'excessive' side of showbusiness... behind all the movies and acting there's divorces and substance abuse.

    I'll stop winding you up now ;)
  • stoopidgreg #46 1 year ago

    "we found a lot of novices picked up DiRT 2 but were getting frustrated with the difficulty of the handling"

    Seriously? Not getting my hopes up for D3 then.
  • The-Jack-Burton #47 1 year ago

    Americanization is such a lazy fucking take. American gamers are not X-game fanatics, we're gamers. It's you morons who became enamored with the X-games. There is a reason why we didn't buy your fucking game, it's because that X-game shit is cliche and torpid. So , fuck off with your generalizations. you made the game, not us.
  • Delicieuxz #48 1 year ago

    I'm baffled why they keep saying DiRT 2 was "Americanized". Those of us on this side of the world also thought DiRT 2 was sh*t. It wasn't Americanized, it was stupidified.

    What scares me is that CodeMasters couldn't realize for themselves how distasteful DiRT 2 was. I really wish they'd just come out and say "DiRT 2 was a mistake". That'd rebuild some of my confidence in them, but saying "we *might* have gone too far" tells me that they're not fully aware of their mis-steps.

    Also @: "we found a lot of novices picked up DiRT 2 but were getting frustrated with the difficulty of the handling"
    DiRT 2's handling was basic, but it was also cr@ppy. DiRT 1's handling was MUCH better (I have no idea how they went backwards from there), although it didn't have good steering wheel support.

    I'm looking forward to DiRT 3, though with optimistic skepticism.
    Edited by Delicieuxz at 14/02/11 @ 14:46
  • Mashum #49 1 year ago

    I like introducing street cool elements into my day in the office - I rapped for a while about customer care at the 10 0'clock meeting this morning and then I stabbed a colleague who had wondered into the area of our shared cubicle I now consider my territory.
    Edited by Mashum at 14/02/11 @ 13:05
  • Delicieuxz #50 1 year ago

    "...and some of that action sports attitude we had in DiRT 2"
    ^ Don't like the sound of that.
    "...that also introduces some of those street cool elements"
    ^ REALLY don't like the sound of that. There are no "cool" street elements. Period.

    And I hope I won't have to use Ken Block's annoying Monster car in the Gymkhana tracks. I hope I won't have to hear him in the menu, either. He has an awful "personality" voice, it sounds deflated and mentally retarded (in the literal sense).
    Edited by Delicieuxz at 14/02/11 @ 14:50
  • CelticTerry #51 1 year ago

    "It's been three years since Codemasters launched DiRT 2." No it hasn't! Maybe a year and a half. Anyway as a long time Codemasters fan who was unfortunate enough to buy F1 which was an unfinished buggy mess they can stick Dirt 3 up there arse.
  • DavidGumption #52 1 year ago

    Thanks alot Andromeda for posting that video of Colin McRae '04. Wonderful trip down memory lane!

    In Dirt 2, I tolerated the trucks and buggies etc for the thrill of the rally stages, so 3 sounds promising. although 100% point-to-point rally stages with download options for all the 'extreme' s**t would be ideal