Mike Morhaime has told a BlizzCon 2010 audience that, for the first time, new World of Warcraft expansion Cataclysm can be pre-ordered directly from Blizzard.
You'll be able to download all of the content on the game DVD ahead of the game's 7th December launch so that you're ready to go when the servers are turned on.
"For the first time, you will be able to pre-order the expansion directly from Blizzard," Morhaime announced to cheers.
"[Download] all the content on the game DVD in advance and start playing the moment we turn the servers on, which will be at midnight Pacific Standard Time on December 7th."
The BlizzCon 2010 opening ceremony is coming to an end and the festivities have begun. Oli Welsh is there for Eurogamer and we'll be reporting from the event all weekend.