THQ will trial a new way of paying for DLC with WWE SmackDown vs. RAW 2011.
It's called Fan Axxess and it grants "select" future downloadable add-ons free of charge. Fan Axxess requires an "anticipated" one-time payment of 800 Microsoft Points on Xbox Live or $9.99 on PlayStation Network.
The first free batch of DLC for Fan Axxess members will add wrestlers British Bulldog, Lex Luger, Wade Barrett, David Otunga, Justin Gabriel and Layla. Also, extra costumes for Shawn Michaels and Shad, plus playable arena WWE NXT.
If you were to buy this DLC alone, you'd pay 560 Microsoft Points or $6.99.
The second free batch of Fan Axxess DLC includes clothes for John Cena, Undertaker and CM Punk, as well as playable arena WCW.
If you were to buy this second lump of DLC alone, you'd pay 240 MSP or $2.99 on PSN.
Fan Axxess members will also get a WWE Superstar Attribute Customizer for free (alone, you'd pay 80 MSP/$0.99), and instant access to all the unlockables in the game (alone, you'd pay 80 MSP/$0.99).
WWE SmackDown vs. RAW will be released for PS3, Wii and Xbox 360 on 29th October.