XBLA dev: We need better marketing

Clash of Heroes chap talks future games.

Consumers need to be better educated about digital games, the developer behind forthcoming PSN and XBLA title, Might & Magic: Clash of Heroes has claimed.

"It's amazing how many gamers haven't purchased an XBLA or PSN title," Nathan Vella, CEO of Capybara Games, told Eurogamer. "And I think it's mostly because there's not nearly enough education that the service exists.

"Sure, everyone posting on [Neo]GAF or reading EGM knows and buys downloadable titles, but the normal player sitting on their floor in the basement busting headshots or throwing touchdowns probably only knows Live/PSN exists for online multiplayer.

"The more people are educated about downloadable titles and how to get great games off the services, the better indies - and everyone, for that matter - will fare on the platform."

Vella also updated us on how Clash of Heroes is shaping up. The game is a remake of the stupidly addictive DS puzzle-RPG of the same name released earlier this year.

"We really loved the Clash of Heroes DS one-on-one versus mode, so we're ultra-excited to give people the chance to play this via Xbox Live or PSN. Not stopping there, we added an additional multiplayer mode we'll be talking more about shortly, but we think it's pretty rad.

"We've listened to the Clash of Heroes fans and made some pretty important tweaks. You can back out of a fight after learning your opponent's level, rather than having to retreat. You can continue campaigns you have completed, so completists can 100 per cent the entire game. We've taken all of the units that, on DS, weren't overly useful and given them brand new, sometimes game-changing, abilities. And then there's a massive amount of balancing based on awesome feedback from the fans and critics."

Clash of Heroes isn't the only Might & Magic title on the way. Ubisoft teased a new, more traditional Might & Magic RPG on its Facebook page last month. Vella is hoping fans of the main series will come on over for his quirky puzzle offshoot.

"We had some awesome hate during the initial Clash of Heroes dev cycle. Some fans constantly referred to our game as Rash of Herpes. The last two Might & Magic games they had seen weren't 'traditional' games in the series... not exactly what the hardcores were looking for. So they weren't too jazzed.

"However, I have to give them a ton of credit. They played Clash of Heroes and most of them apologised for the hate. Fan sites reviewed the game and gave it glowing marks. Fan forums reminded closed-minded M&M fans to give it a shot before denouncing it. Some of them even contributed to the re-balancing of the game through their feedback."

Ubisoft was kind enough to give Eurogamer some exclusive new screens of the game. Check them out in the gallery below.

Capybara, who also made PSN gem Critter Crunch, have more on the way. The studio is working on Heartbeat for WiiWare ("A dot-matrix musical odyssey about love and robots", apparently), Superbrothers: Sword & Sworcery EP for iPad and two other unannounced titles.

"They're quite a while out though, so I don't even want to tease," said Vella.

Might & Magic: Clash of Heroes will arrive on PlayStation Network and Xbox Live Arcade later this year.

Comments (10) Latest comment 2 years ago

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  • menage #1 2 years ago

    I've been waiting quite a while on this, let alone my GF who completed the DS version 7 times already and still plays it.
  • Xboxfanuk #2 2 years ago

    I totally agree! And I think Microsoft is working on it in America testing the arcade destination. Since digital is the future I expect platform holders are working on how to educate consumers.

    On another note I am totally excited for this game and I hope more RPG's come to the 360. Hopefully ID will remake Orcs and Elves and bring it to Arcade.
  • JayKwon #3 2 years ago

    This game was so amazing on the DS. Definitely gonna pick this up for XBLA.

    He also has a good point, if I don't tell most of my friends that another good Arcade game is out on XBLA, they wouldn't even notice. They just don't seem to care, they think an arcade game can't be as good as a retail game. And then there I go again, telling them otherwise, as if I were to sell the game myself. A tiring process, but worth it most of the time.

    Afterwards they do like the game and are truly amazed by its original qualities (e.g. Limbo) or I, myself, can enjoy a game how it is supposed to be with multiple players and working together (e.g. Monday Night Combat). In the end though, I still need to convince them every time over and over. But I'll happily convince someone of the qualities of this title.
  • TheJuriel #4 2 years ago

    I already have the DS version, so I likely have little use for this. But I wish it does well, because the game is AWESOME.
  • ryanbreck #5 2 years ago

    This year in particular, many of the games that have come out on XBLA seem to me more interesting and satisfying than their boxed counterparts. XBLA has grown so much as a viable platform over the last couple of years, and I've noticed myself that friends of mine are completely oblivious to what is being released. Unless you're checking videogame sites or magazines, like I do, you're just unaware of this stuff, or of what's good. Not to pick on Kane and Lynch 2 (as I am a little bit fond of the first game regardless and it's had a real kicking already) but if you were to check out 4 or 5 good XBLA titles instead of one underperforming triple-A title, you'd get a whole lot more fun and stimulation.

    Marketing definitely needs to improve. The problem for myself is in the opposite direction to those unaware of what's coming out. I'm overwhelmed by what is already out, and can't keep up with all I fancy. I feel like unless I buy an XBLA game the week it's released, I probably won't pick it up, unless it's a deal of the week. There is already a backlog of a dozen or so games I really wanted, and quite a few others I've thought seriously about. There needs to be a way of raising the profile of new releases, and of keeping the back catalogue active. Lowering the prices of older items, similar to how you can pick up older games cheaper in high street stores, seems like a necessity, and would surely stimulate sales of older titles.
  • Retroid #6 2 years ago

    A shocking amount of XBLA devs don't bother announcing or advertising their games at apart from right near launch. It's extremely puzzling to not know about a game until it's due for release in the same week and there's bugger-all info available.

    And I'm speaking as someone who has a large interest in XBLA games (aswell as PSN)!
  • Tmecha #7 2 years ago

    Hes totally right about some people who dont know about arcade tittles.
    Some casual gamers i work with dont go near the xbox live market place, and dont know anything in there. so MS needs to fix that problem
    Edited by Tmecha at 19/09/10 @ 23:36
  • Drpwnage #8 2 years ago

    I think the integral nature of XBL into the 360 dashboard helps the more high profile titles achieve some level of user awareness. On the other hand PSN through XMB is so poor I rely on sites weekly reviews of digital content to make sure I don't miss anything, please Sony ignore your marketing people, ditch XMB, and give the PS3 a swish bespoke front end!

    Overall though I agree your average MW2, Fifa/Madden player is probably unaware of the bite sized gaming goodness that both services offer.
  • Xboxfanuk #9 2 years ago

    Why not bring more awesome portable titles to XBLA...I think of a number of Square games that would go over brilliant.
  • Lee_Morris #10 2 years ago

    Why does the title JUST say XBLA dev when every time he mentions the download networks he mentions both systems together. Some journalists do have a SLIGHT MS bias to things. Fair journalism please Eurogamer
    Edited by Lee_Morris at 20/09/10 @ 10:17