For the last four years there's been a metronomic precision to the release of a new iPhone, and now is usually the time that the rumour mill goes into overdrive as the tech blogs try to suss out what form the next iteration is going to take. But not this time.
For once, Apple has decided to hold fire, and not simply release another handset for the sake of it. Without knowing any of the reasons behind the change of strategy, it seems like a smart move to wait until a substantially superior model is ready, than, say, rush out a '4GS' with only incremental improvements.
Plus, of course, speculation is building that Apple may be readying a massive Apple TV reboot with gaming at the heart of its strategy. If that is the case, it would make perfect sense to make further inroads into a market that it has the potential to dominate in the years to come. And knowing Apple, the product will probably be available to buy the day after it announces it.
Unpleasant Horse, the debut title from experimental PopCap off-shoot 4th & Battery, is now available on the App Store.
New PopCap off-shoot 4th And Battery made it abundantly clear from the get-go that Unpleasant Horse – its very first release, due on the App Store later this month – wasn't going to sit at the My Little Pony end of the equine-based entertainment spectrum.
PopCap, the casual games powerhouse behind the likes of Peggle and Bejeweled, has announced a new off-shoot called 4th And Battery which will focus on some of its more out-there ideas.
"4th & Battery is a new label we're using to bring some of our more experimental ideas to customers," wrote PopCap studio chief Ed Allard on the label's website. "It's a way to lift some of our internal filters and let us stretch our creative legs a little.
"Expect 4th & Battery games to be a little off the beaten path compared to what you might expect from PopCap. They're a bit of a window into the unfiltered chaos of our creative process. A sandbox to let us play around and get messy.