Other companies making sports games wait for new consoles before they take risks - but EA doesn't, not any more, head honcho John Riccitiello has boasted.
EA pulled the plug on NBA Elite 11 because "ultimately it was just going to be a bad game", EA Sports bigwig Alan Wilson has admitted.
NBA Elite 11's status has changed from 'delayed' to 'cancelled', publisher EA has announced.
EA's John Schappert made the announcement at an EA investor call today. He went on to add that the franchise would be back next year, with the development reins being picked up by Madden/Tiger Woods studio EA Tiburon.
No reason was offered for the cancellation but it's clear that there have been problems at the publisher's EA Canada outpost, where the game was being made. The publisher made 100 redundancies at the developer last month.
EA's laying off a number of staff at NBA Elite and Skate 3 developer EA Canada, according to reports.
NBA Jam has become a standalone "holiday" (autumn) release for PlayStation Network and Xbox Live Arcade.
EA has hinted that NBA Jam will not remain exclusive to owners of NBA Elite 11, but be offered as a separate download on PlayStation Network and Xbox Live Arcade somewhere down the line.
Even the professionals think so.
Peter Moore believes NBA Elite 11 will "profoundly evolve" the basketball genre in a way that hasn't been seen for "a decade". The game, incidentally, arrives on PS3 and Xbox 360 this October.