As well as unveiling Revolution and Game Boy Micro today, Nintendo also took the opportunity to push its biggest remaining GameCube title, The Legend of Zelda.
You're bound to see the trailer itself online soon enough - and indeed can now if you download our video of the conference from Eurofiles - so we won't spoil it, but it did introduce a few very interesting points.
Chief amongst these was the name, which is now confirmed as The Legend of Zelda: Twilight Princess. And twilight is clearly a significant theme, because in addition to the horseback fighting by night and other themes, it became apparent during this year's trailer that Link is, in fact, some sort of werewolf. No we're not making it up.
At a certain point in the trailer, he morphs into a wolf-like creature, and a catlike woman then mounts him and rides around, fighting enemies and clearly navigating dungeons. It's intriguing, and we hope to learn much more about it this week as we get to actually play Twilight Princess on the E3 show floor.
Closing a press conference is a difficult art, but Nintendo seems to have hit upon a formula that works: run a Zelda trailer. And, not content with the whooping and hollering this sort of practice generally prompts, this year the company showed the trailer and then brought out producer Eiji Aonuma, who didn't say anything about the game but did tell us that the trailer would be distributed on DS game cards to all of us after the event. Yep.
It's okay; we'd hate us too if we were in your position.
We'll bring you impressions of The Legend of Zelda: Twilight Princess later in the week.