Ubisoft acquires Trials HD developer

By Fred Dutton Published 2 November, 2011

RedLynx to focus on "stand-out, excellent brands".

Trials HD developer RedLynx is now owned by Ubisoft, the French publisher has announced.

The French publisher explained that the acquisition continues its current strategy of strengthening its online expertise and infrastructure.

"The team at RedLynx has developed exceptionally strong digital brands that stand out for their high replay value, their long tail sales and their multiplatform positioning," commented Ubisoft CEO Yves Guillemot.

"We are delighted to welcome RedLynx to the Ubisoft family. Their expertise in asynchronous online games and physics-based game mechanics provides us with a great opportunity to bring their powerful brands, most notably Trials, to an even broader range of fast-growing digital platforms."

RedLynx CEO Tero Virtala added that the move affords the Finnish studio the opportunity to reach a wider audience than it could hope to as an indie.

"We were attracted by Ubisoft's focus on creativity and quality, and the fact that they base their long-term strategy on both the traditional and digital distribution video game markets," he explained.

"The reality of today's market is not about platforms, it's about creating excellent gaming experiences that consumers can play on any device or screen they like.

"As part of the Ubisoft team, RedLynx will be able to focus even more intently on creating stand-out, excellent brands that push the boundaries of online gaming in many new growth areas.

"With Ubisoft, a wider audience will get the chance to enjoy our games, we'll generate more value for our brands, and also leverage our experience more broadly in digital distribution channels."

RedLynx's next title, Trials Evolution, is due for release on Xbox Live Arcade "in the coming months".

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About Fred Dutton

Fred Dutton is Eurogamer's US news editor, based in Washington DC.

Read more articles from Fred by visiting the Fred Dutton archive page.

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