Solitaire Blitz

Solitaire Blitz Preview: Why PopCap's Approach to Facebook Gaming is Anything But Casual

Close your eyes - not if you're driving! - and picture a Facebook game. What do you see? A farm, most likely, or perhaps a city block or even the inside of a fifties diner. (If you see Triple Town, of course, you get a free biscuit and a chummy punch on the shoulder.)

There's definitely an increasing number of good games on Facebook, but many of the things you'll encounter offer little but charmless toil: plant this, scrub that, build this, tell your friends. Could I have some money now? Could you tell your friends I'd like some money, too? It's like having a tapeworm that lives in your gut and eats five-pound notes. Occasionally, it will poke its head out and have a quick round of Ludo with you. Like!

PopCap's approach has always been a little different. PopCap's games all have monetisation, of course, and, yes, they do work a touch better if you enjoy them alongside your friends, but they're not about clicking and waiting, planting and tilling.

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