The Sims 2 University

2005 UK Sales Review

2005 UK Sales Review

Part Three: PC, Xbox 360, and the year ahead.

Concluding our coverage of Chart-Track's annual report, today Kristan picks his way through the PC market, the burgeoning Xbox 360 market, and any other markets he can find. He was round here the other day admiring fish and everything. Multi-Market Reed we used to call him. I'm not saying he's promiscuous though. He is, but I'm not saying that. All data (and trout) from Chart-Track's annual report. Used with permission. And in Fisherman's Pies.

Personally concerned

The steady decline of the PC software market was in evidence once again in 2005, with the total market share (by value) of all PC software (including non-games packages from the likes of Norton) representing just 24.6 per cent. By contrast, back in 1999, this figure was a whopping 41 per cent, although the actual money spent by consumers has remained roughly unchanged since that time (299.188m in 2005, versus 290.316m in 1999, when you were clearly a bit stingier). Compared to last year, sales are down from their all-time value peak of 310.856m, which is a curious statistic when you consider that the actual installed base of PCs across the country has never been higher, broadband penetration has been soaring and prices of PCs are at rock bottom.

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