Everyone likes super secret access to new games don't they? Especially ones that looks as tempting as ilomilo. Apparently not due for general release on XBLA and Windows Phone 7 until January, it gives developer Southend Interactive the kind of headline-grabbing pre-awareness that a lot of downloadable titles could do with.
If this idea proves to be as popular as it looks certain to be, you can bet that a lot of similar promotions will start to pop up as developers look for innovative ways to get players interested in games that they might usually ignore.
One brilliant idea that Capcom came up with for the release of Dead Rising was to essentially bookend its retail game with a pair of downloadable releases exclusive to XBLA. The question remains whether the Case West epilogue will be as popular as the 600,000-selling Case Zero prologue.