Icycle 2

Reece Millidge and the power of gimmicks

What the games industry can learn from the world of adverts.

Do you remember the famous Honda ad with the diesel engine that went scudding around the countryside, making the world beautiful? The one with the flamingos and the whistling and with good old Garrison Keillor singing a song about the power of hating things? Can hate be good/ Can hate be great/ Can hate be something we don't hate? Reece Millidge helped make that.