Booth Babes and the Expo

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  • rauper Staff 3 Oct 2012 14:44:30 3,353 posts
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    Hi all,

    In response to some of the discussion re: booth babes at the Expo:

    When we started the Expo in 2008 we set out to create a different kind of gaming show. We’ve been to hundreds of trade and press events ourselves and we knew that our show had to be different to most of the others. In fact, we borrowed a motto from one of our forumites: “It’s all about the games”.

    We want the games to do the talking and we want to present games and gamers in the best possible light. That’s why every game on the show floor is playable. It’s why all the booths are open (so you can watch and talk about games while you’re waiting). It’s why we cap the number of tickets on sale to make it a more pleasant experience (although we know there’s more we need to do in this area to reduce queue times). And it’s why we have game branding rather than publisher branding.

    One of the things we also decided was that we didn’t want booth babes at the show.

    Anyone who has been to more than one of the Expos will see how rapidly the show has grown. That’s great for us and great for gamers – we have more exclusives, more screens, more stuff going on at the event. But also, it means every year we have exhibitors who haven’t attended before and we have new and different organisational challenges.

    We’ve always had an informal guideline regarding booth babes: we don’t think they are right for the Expo. When we talk to publishers and exhibitors, we discourage them from bringing booth babes – and encourage them to bring developers.

    Of course, exhibitors need to bring staff to the show, but they should be interesting, cool and exciting (Master Chief was /amazing/!) and knowledgeable (developers and publisher staff) rather than pretty girls in revealing outfits just for the sake of it. We want the show to be friendly, and all 50,000 attendees to feel comfortable.

    At this year’s show three companies showed up with booth babes. Two in particular we thought were dressed inappropriately. As a short term measure we told them to move into the 18+ zone, and we asked some of them to put on leggings as well.

    Although it was only a small number of booth babes, our regret is that we didn’t go further on the first day and just say “this isn’t right” and ask them to change their clothes - or not attend. Instead, with the huge pressures of putting on such a large show and everything that comes with it, we let it go. And that’s what has prompted this debate – and we’re sorry it happened.

    For future shows we will be issuing formal guidelines: Booth babes are Not OK.

    Every gaming show has gone through this process – but hopefully we will prove that we are different by following through with this promise and next year the only thing people will be talking about will be the games.

    Thanks,

    Rupert
  • neilka 3 Oct 2012 14:46:18 16,531 posts
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    tits or gtfo

    BAAANG!!!!! EXPLOTION!!!!!

  • LeoliansBro 3 Oct 2012 14:47:43 44,956 posts
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    This will go well.

    LB, you really are a massive geek.

  • glaeken 3 Oct 2012 14:48:36 11,266 posts
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    Dam I was expecting links to photos of the best booth babes.
  • dr_swin 3 Oct 2012 14:48:51 4,915 posts
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    It's alright for those journo types that are bored of the booth babes, but what about the rest of us poor saps that have never seen one. ;)
  • Bertie Senior Staff Writer, Eurogamer.net 3 Oct 2012 14:49:06 1,751 posts
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    I think perhaps I ought to be dressed up in the place of booth babes next year.
  • Razz 3 Oct 2012 14:49:30 61,655 posts
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    So erm... did anyone get any pics of this horrible event *cough*

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  • Stickman 3 Oct 2012 14:51:02 29,664 posts
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    Can I see pics of these disgusting harlots so as to be better informed against my moral disintegration?

    THIS SPACE FOR RENT

  • mrpon 3 Oct 2012 14:51:14 29,568 posts
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    rauper wrote:
    At this year’s show three companies showed up with booth babes. Two in particular we thought were dressed inappropriately. As a short term measure we told them to move into the 18+ zone, and we asked some of them to put on leggings as well.
    Intriguing.

    Give yourself £5 or ½ gig, you're worth it.

  • robthehermit 3 Oct 2012 14:51:26 4,320 posts
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    TTIUWP

    GT: robthehermit

    Velim esset mundus iustus futuis procul et mori.

  • Deleted user 3 October 2012 14:52:07
    Tbh, the only thing more cringeworthy than grown men playing games in public is having attractive girls pretending to be interested in grown men playing games in public.
  • Razz 3 Oct 2012 14:52:14 61,655 posts
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    Bertie wrote:
    I think perhaps I ought to be dressed up in the place of booth babes next year.
    Or, perhaps better, babes dressed as booths?

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  • nickthegun 3 Oct 2012 14:52:29 61,318 posts
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    I think it says a lot about me/society that I didnt even notice them.

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  • neilka 3 Oct 2012 14:52:57 16,531 posts
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    But what about "video games public relations workers"?

    BAAANG!!!!! EXPLOTION!!!!!

  • JoeGBallad 3 Oct 2012 14:53:21 388 posts
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    Good news. I really hope that this stance sticks next year, even if big companies show up with booth babes in tow.

    The shocking display this year was a blight on an otherwise fantastic expo.

    If you aren't utterly disgusted by me please check out my videogames show at:

    www.youtube.com/BitSocket

  • antdickens Managing Director, Nintendo Life 3 Oct 2012 14:54:17 1 posts
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    I hope people don't take this out of context, there were only a handful of booth babes this year and wasn't a widespread problem.

    It's the right policy to have, frankly.
  • ibenam 3 Oct 2012 14:55:08 1,540 posts
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    Pics or it did not happen.
  • El_MUERkO 3 Oct 2012 14:55:21 17,149 posts
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    I like the booth babes, it wont bother me that they're not there though & I'm glad your reasoning wasn't "Won't someone think of the children!!!".

    I thought the only gratuitous both babe-ry was Virgin Media's ladies, friendly as they were. Who were the other companies?
  • lewiep 3 Oct 2012 14:55:41 14 posts
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    And what will be the consequence to any companies that fail to follow the formal guidelines (just like many have failed to follow the informal guidelines). Will they be barred from the event in future?

    The expo is a great show, but this has been a problem since 2008 with companies like Nvidia, and this issue has been raised many times in the past. I'm glad you're recognising it now. Being complicit with companies using booth babes to market their product has harmed the reputation of Eurogamer somewhat, in my mind. I hope this is the last of it.
  • mcmonkeyplc 3 Oct 2012 14:55:46 39,569 posts
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    Why not have those girl gamer groups roaming around the place...

    Actually, no, don't do that!

    Come and get it cumslingers!

  • Deleted user 3 October 2012 14:56:34
    I'm sold after reading para 3. :D
  • Boyatsea 3 Oct 2012 14:56:57 1 posts
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    Brilliant post by Rupert.

    Depressing replies by the community.

    Hey-ho.

    PocketGamer.biz

  • CeaslessDischarge 3 Oct 2012 14:58:46 1 posts
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    Being a Booth Babe is a legitimate job for some people, if they're happy to do that job, who are you to judge? "Put some leggings on"? Maybe get some Burkas for next year's show in case - horror of horrors - there's some actual real life cleavage on display.

    Truly pathetic behaviour, no doubt sanctioned by a pantywaist milquetoast.
  • MrTomFTW Moderator 3 Oct 2012 14:59:47 39,762 posts
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    It was only the Virgin Media ladies that were particularly inappropriate in my eyes, I'm trying to think who else rauper means. Do I remember seeing some nVidia ladies as well?

    Oh and there was a couple of Hitman Saints, but I thought they were cosplayers.

    Follow me on Twitter: @MrTom
    Voted by the community "Best mod" 2011, 2012 and 2013.

  • Stickman 3 Oct 2012 14:59:47 29,664 posts
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    Boyatsea wrote:
    Brilliant post by Rupert.

    Depressing replies by the community.

    Hey-ho.
    He won't marry you, no matter what you say.

    THIS SPACE FOR RENT

  • Razz 3 Oct 2012 14:59:50 61,655 posts
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    Boyatsea wrote:
    Brilliant post by Rupert.

    Depressing replies by the community.

    Hey-ho.
    I think you'll find that 100% of the people in this thread agree with rauper (well possibly not neilka), we just have an... odd sense of humour.

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  • MrTomFTW Moderator 3 Oct 2012 15:00:44 39,762 posts
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    HairyArse wrote:
    I'm sold after reading para 3. :D
    I'm thinking royalties.

    Follow me on Twitter: @MrTom
    Voted by the community "Best mod" 2011, 2012 and 2013.

  • glaeken 3 Oct 2012 15:02:26 11,266 posts
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    So how about if sexy semi-nude girls want to turn up that are just attending the show? I would imagine that would be a constant problem.

    Anyway and I am definitely against this repressive attitude to the roles of females in the modern world. Maybe the next Expo could be held in Iran?
  • rauper Staff 3 Oct 2012 15:03:20 3,353 posts
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    MrTomFTW wrote:
    It was only the Virgin Media ladies that were particularly inappropriate in my eyes, I'm trying to think who else rauper means. Do I remember seeing some nVidia ladies as well?

    Oh and there was a couple of Hitman Saints, but I thought they were cosplayers.
    It was Virgin Gaming not Virgin Media, BTW.

    Cosplayers and staff in character are absolutely fine - i.e. Hitman Saints, Lara Croft and so on.

    It's the hotpants/cleavage type promo girls that we're talking about here.
  • Razz 3 Oct 2012 15:04:06 61,655 posts
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    Huh? Virgin Gaping?

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