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Sony's Shuhei Yoshida Interview

PlayStation 3 PlayStation 2 PSP Interview by Ellie Gibson

10 October, 2008

Page 1 of 3. Page 2 ->

Microsoft may have made the most headlines at this year's Tokyo Game Show, thanks to some key announcements during John Schappert's keynote speech. But Sony also has a significant presence at the event, with one of the largest, loudest and busiest stands on the show floor.

And while there might not have been any major announcements, Shuhei Yoshida still had plenty to say when we caught up with him for an interview. Here the Worldwide Studios president discusses what PS3 has to offer this year and next, how important platform exclusivity is these days and why he thinks Microsoft is finally making inroads in Japan.

Eurogamer: What's the message you're trying to communicate at this year's Tokyo Game Show?

Shuhei Yoshida: Our message is about a networked world of PlayStation. So we have a booth showing Home, which we are expecting to launch pretty soon, and LittleBigPlanet, which is really about connecting people. We also have more mature games, many of which have online features, like Killzone 2 and Resistance 2. And we have many games with interesting connectivity on PSP, like Patapon 2. So the overall theme is the connected future of PlayStation.

Eurogamer: What's happening with PlayStation Home? We were told the beta would be happening this autumn, but you still haven't announced a specific date. Why is that?

Shuhei Yoshida: We haven't announced a particular date because we are working on the final debug process, so we cannot commit to a particular date. But we did announce that we are expanding the closed beta at the end of this month and in early November. We are looking to make Home available to all PS3 users by the end of this calendar year.

'Sony's Shuhei Yoshida' Screenshot 1

Eurogamer: So in the next few weeks it will be expanded, but not to everybody?

Shuhei Yoshida: Yes, not quite yet. We are gradually increasing the number of people so we can work out any technical issues as more people hit our servers. We have to make sure we can work through these technical hurdles.

Eurogamer: How confident are you that Home can deliver on all the promises that have been made and all the expectations people have?

Shuhei Yoshida: Well, we are not delivering on all our promises [now]. We have a huge vision, and we have plans for future upgrades of Home. But when we start the open beta this fall, our focus will be on helping to create user communities around games. We are creating spaces themed around our IPs, and we are working with third-party publishers to create space and special items based around their games.

'Sony's Shuhei Yoshida' Screenshot 2

That's coming very soon after the launch of the open beta, so that's our focus for the initial stage of Home. We're going to gradually expand our partnerships for that whole vision we've been talking about.

Eurogamer: We'll also see the launch of the New Xbox Experience in the next few weeks. Have you had the chance to see anything of that? What do you think?

Shuhei Yoshida: Yes, I've seen the videos, some screenshots and write-ups. I think it's quite nice. I like the Avatar designs they're working on.

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Comments: 1-50 of 93 in total | next 50 »

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TopGamerUK
10/10/08 @ 12:48
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Home is takin 2 long!!!
seasidebaz
10/10/08 @ 12:49
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What's the answer to the first question? Or was it just a confused glance?
Xerx3s
10/10/08 @ 12:50
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Seems like a likeable pr puppet for once.
terminus
10/10/08 @ 12:51
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He doesn't come across like an arrogant twat like a lot of the Sony PR people.
Darren
10/10/08 @ 12:52
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If the Home beta is anything to go by, a lot of people are going to be annoyed by the loading screens... I kid you not but everywhere you go requires a 5-10 second load that destroys any illusion of being in a seamless environment. Instead it feels like a collection of separately loaded "rooms". That aside there's presumably a lot of potential there but it's hard to tell from such a restrictive beta. I've a feeling that Home will get very mixed reactions myself with as many people loving it as hating it.
Darren
10/10/08 @ 12:55
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Hmmm, the PS3 version of Mirror's Edge will have exclusive content will it? Asumming the game is good (and it does look very intriguing to me) then it looks like that is going to be the version for me to buy.
Thunderbolt!
10/10/08 @ 12:58
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That was a nice & balanced interview, he comes across as quite a likeable guy.

I like the more humble approach thatSony are taking these days
Doctor_What
10/10/08 @ 13:01
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"I've never heard consumers complain that games developed by other platform holders aren't playable on the console they own. "

He might be nice, but he also appears to be deaf ;-D
JonFE
10/10/08 @ 13:03
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In this interview Yoshida-san comes across as a very level-headed kind of guy - certainly a pleasant change from the kind of PR people we are used to.
Buztafen
10/10/08 @ 13:04
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He's a PLANT!!!!

/looks on suspiciously

Got a nice smile though....:)
Garulon
10/10/08 @ 13:05
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He's such a nice bloke, that's a lot better. Phil Harrison was such a knobhead in comparision.
prolific8
10/10/08 @ 13:07
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"He's such a nice bloke, that's a lot better. Phil Harrison was such a knobhead."

Fixed.
BadBoyBonner
10/10/08 @ 13:10
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He looks like Hiro Nakamura's big brother.
Edited 1 times, most recently on 10/10/08 @ 14:10
Les
10/10/08 @ 13:12
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"Shuehei Yoshida is the president of Sony Worldwide Studios. He has a lovely smile."

And he doesn't come across as a dick, despite some EG fishing for answers to fuel the fanboy wars.
disc
10/10/08 @ 13:15
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Huh. He's actually giving compliments.

But Yoshida, come on. Where is that Team Olympic of yours.
mcbi4kh2
10/10/08 @ 13:16
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The only people I dislike are the people who buy their console.

15 Million people to dislike is a lot. Over 200 million if you mean the ps1, ps2 and psp aswell.
Les
10/10/08 @ 13:18
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Man, I hate it when people I ignored create new accounts... :(
Widge
10/10/08 @ 13:19
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Nick is such a SPAZZ
kangarootoo
10/10/08 @ 13:23
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@NickJC1

"The only people I dislike are the people who buy their console."

Well fair enough then, I mean that isn't the least bit weird is it...
LeD
10/10/08 @ 13:25
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Very peaceful words, makes a nice change.
Apologie
10/10/08 @ 13:27
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Shut up, just bring motorstorm 2, resistance 2, LBP, Uncharted 2, Killzone 2, GOW 3, GT5 etc...

PS: i never understood why people feel the need to say "i ignore you, your are in my ignore list etc...", like they'r somehow important lol who gives a shit.

Just bring the f***** games and quit the bla bla ...
Edited 3 times, most recently on 10/10/08 @ 14:34
JonFE
10/10/08 @ 13:30
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Do we actually need leaders like Yoshida-san when their followers are like Apologie though?
Nallen
10/10/08 @ 13:34
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Humble dude, do like.
Lexx87
10/10/08 @ 13:34
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Wow. This is the first article involving Sony PR that hasn't made me want to rip my eyes out. Good stuff.
Kryon
10/10/08 @ 13:37
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Apololol doesn't like the article because he can't read.
Weezer
10/10/08 @ 13:38
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Hold on. I've bought all three consoles - so how much does Nick hate me? I'm confused.
HardCoreGamer999
10/10/08 @ 13:38
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The guy is talking like he is been "raped" by Nintendo and Ms.
Sony was over the top "cocky" the last 2 or 3 years ,now it seems that they lay down with the current situation.
But ,beware of the wounded beast !
Mercatoria
10/10/08 @ 13:50
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The real interesting thing about this interview is Sony admitting they need microsoft to be big in Japan because Nintendo have rolled all over them. They are nothing without Microsoft!
mazzl
10/10/08 @ 13:50
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sony delaystation !

please don't bite ;)
miiiguel
10/10/08 @ 13:51
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"Hmmm, the PS3 version of Mirror's Edge will have exclusive content will it"

[drama queen mode on]
oh the money hat! oh the principles! oh the industry is all about money nowdays!
RedSparrows
10/10/08 @ 13:56
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What a nice interview. He seems friendly and 'yes, I want my company to do well, but good luck to all the others, HAPPYFACE'

hurrah
cthulhu_steev
10/10/08 @ 13:59
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NickJC1 just ruined this thread.
cthulhu_steev
10/10/08 @ 14:01
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ah, NickJC1 was already in my ignore list as Nick_JC1.

What a knob.

cthulhu_steev
10/10/08 @ 14:04
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Kryon: If Apololol can't read, how does he know what he's putting in his cut and paste epics?!

Answer: He doesn't. Poor apologie
GamesProgrammer
10/10/08 @ 14:10
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Wow how bored/sad/weird must someone be to create a new account so that they can still throw fistfulls of verbal shit at the people that have already set them to ignore.
muscleblade
10/10/08 @ 14:18
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@NickJC1

Seriously dude

You shouldnt dislike people for being stupid (stupid because they bought the more expensive but not as good as the 360 console) just be happy your not one of them. I dont hate fat people just because i have a very muscular fit body myself. Its more fun to look amazing when other people dont imo.
Kryon
10/10/08 @ 14:19
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@GamesProgrammer

Tell it to Headbog/swam/frub/hedbog (and all his other sock accounts)...
designerheadache
10/10/08 @ 14:21
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Might be me, but EGs questions came across quite aggressive compared to the love-in with the MS Live dood the other day.

Either way, he came across rather well, good for him.

Get more Sony employees to be like this guy.
cthulhu_steev
10/10/08 @ 14:23
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KingsXKing: Was that a request you just made? Have you tried asking in public toilets or on chat lines?
Kryon
10/10/08 @ 14:24
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@cthulhu_steev

LOL :D
chris_ace
10/10/08 @ 14:28
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comments like those from nick and gaymuscle make me weap for humanity
El-Dev
10/10/08 @ 14:32
#42
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NickJC1 now looks like a super genius compared to muscleblade.

Although NickJC1, you do realise that without the Playstation MS would never have entered the console market. They only did so after the huge success Sony have had.
cthulhu_steev
10/10/08 @ 14:38
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KingsXking: It's really easy to spell my username, the letters are right in front of you - and they're in the right order!

Only two people (that I can see) who are acting like cocks in this thread, and you're one of them dear.
Mr.Gordons
10/10/08 @ 14:39
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It was cool of him not to say crap about Micro$oft, nice of him to wish them luck although it was a low blow making final fantasy available on PS3 only, even though its on X box as well....people should be allowed to choose what platform they want the game on, this is directly forcing them :(
JediMasterMalik
10/10/08 @ 14:44
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It's amazing to see how much this section has changed over such a short amount of time, started off civil, then got filled with dicks.
cthulhu_steev
10/10/08 @ 14:45
#46
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KingsXKing dribbles all over his keyboard before mashing into it with his face, and comes up with:

"@chulahoo_steev

or whateva the fucjk your name is or means

I don't give a fuck frankly mr forum police you and the rest can post tedious "your'e on my ignore list" like a bunch of girls like i said this thread is full of cocks that was my post get over it"

Not bad for a first attempt.

You aren't on my ignore list love, how on earth would I have seen your request for 'moar cocks!' if you were?
DrDamn
10/10/08 @ 14:45
#47
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This guy has done quite a few interviews now and he comes across as someone level headed and knowledgeable about the situation Sony are in - and crucially what they need to do. Obviously he'll be spotted soon and sacked ;)
cthulhu_steev
10/10/08 @ 14:48
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I only came in to praise the Sony PR Guy for not being a twat, then realised (surprisingly) that everybody else had done it already.

By that time NickJC1 had arrived and wrecked the thread... le sigh.

mcbi4kh2
10/10/08 @ 14:49
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@cthulhu_steev
Very funny posts.

@KingsXKing
You have lost. Move on.
cthulhu_steev
10/10/08 @ 14:49
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Oh, he's definitely in for 'coaching' lessons at least, DrDamn!

Comments: 1-50 of 93 in total | next 50 »

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