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Not Sony's David Reeves Interview

PlayStation 3 PlayStation 2 PSOne PSP
Interview by Tom Bramwell

1 May, 2009

Page 2 of 3. <- Page 1Page 3 ->

Eurogamer: How about PlayStation 2? This generation, looking at Nintendo in particular, has shown you can't take market position for granted. So how did you approach the launch of PS2 and building on what you'd done up to that point?

David Reeves: I think it was much the same - to make sure that we had a good portfolio. I think, apart from Fantavision which was an internal title, we had briefed sufficiently most of the third-party publishers and they were able to come up with a good line-up over the first six months. It was also a real step change technically from PlayStation 1 to PlayStation 2 graphically. It was simply outstanding. And I think the timing, also, was quite good, coming in just before Christmas at least in the PAL territories anyway.

Eurogamer: A lot of people would probably identify the launch of Metal Gear Solid 2, but also EA's decision not to go with the Dreamcast, as two of the more decisive things about that period. How do you remember it all?

David Reeves: Come to think of it I think Metal Gear Solid 2 was a definer. Whether or not the EA decision was really consequential, I'm not so sure, because I don't think Dreamcast had that fantastic line-up anyway. They had a line-up, but I don't think it was that good.

I think the other thing that contributed, strangely enough, was some of the brand campaigns - you know, the wacky brand campaigns that came out for PlayStation 2. They kind of caught the youth of the time. They might not now, but they did then.

Eurogamer: Over the 14 years running Sony Europe, do you have a favourite game?

David Reeves: I'll give you two answers. PaRappa The Rapper has been my favourite game of all time, I have to say - maybe not the favourite game of everyone. But my second favourite game was one called Kingdom Hearts. I was quite involved in... because this was a Disney title done together with Square at the time, we marketed it here, and we had quite a lot of input in Tokyo. And I think that was absolutely brilliant. And there's another Japanese title I played a lot which was called ICO.

'Not Sony's David Reeves' Screenshot 3

What is your favourite game? This is the correct answer.

Eurogamer: Oh god yes, ICO. Well, it's one of our readers' favourite games of all time.

David Reeves: Is it? OK. It didn't sell that much, but it was actually, absolutely fantastic.

But over the years, which one have I played the most? Actually, because there's been so many versions, it's probably been Ridge Racer, which was also one on the PlayStation 1. I forgot - Namco actually helped us enormously in the early years.

Eurogamer: Yes, it was almost synonymous with the console actually, especially when it was on import from Japan.

David Reeves: I thought you were going to ask me what was the first game I ever played, but I will tell you anyway. It was called Horace Goes Skiing. I think it was on the Sinclair and you had to load it on cassette. Normally the cassettes broke.

Eurogamer: Last night I posted a topic on our forum asking our readers if they had any questions for you. One of the most prominent ones was about regional discrepancies in content on PlayStation Network. Now you and I have discussed this in the past and a lot of it is licensing and localising and things like that. But do you think Sony is any closer to, say, bringing the number of PSone games on the European store closer to the number on the Japanese store?

'Not Sony's David Reeves' Screenshot 4

The first game David ever played: Horace Goes Skiing.

David Reeves: I'm not sure the number on the Japanese - it's the number on the US store that sometimes comes up in the blogs. The three things that stand out are, one, that a third-party publisher would naturally go in the US, but that they then have to go through a lot of localisation and get it out on a lot of stores. We've got 28 stores, Tom. And it does take a long time to get all of these localised. The one time we put it up in English, then the Poles and the Czechs have come back and said, 'Why did you put it up English?' That does take a lot of time.

The licensing issues are really genuine ones - the ones that, you know, you can have a licence for disc-based, but it hasn't been in the contract for digital, you need to go back and renegotiate all the music rights, which are totally independent from the publishing of the original game content as well. There have been problems with age ratings as well. We have to get specific age ratings here and they're not the same as the US.

Will it be resolved? Yes, I think we're getting much, much closer, and I would say it will take a year or 18 months to get it fully resolved.

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Comments: 1-35 of 35 in total

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Psychotext
01/05/09 @ 10:27
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Batshit mental... and clearly has no respect for consumers...

...but the industry will be far less entertaining without him. Good luck Mr Reeves.
woodnotes
01/05/09 @ 10:31
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Reeves is the new Jade Goody.
rauper [staff]
01/05/09 @ 10:32
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Ahh that brought a little tear to my eye... particularly the bit where he said he's taken the 7:31 train for the last time :(
neilka
01/05/09 @ 10:39
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I don't know what he's on but they should start putting it in Sony boxes and selling it.
DFawkes
01/05/09 @ 10:43
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Some of his spin was rubbish, but I do like the guy. Good luck to him :)
Eighthours
01/05/09 @ 10:43
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this story about whose name I can't even remember [Realtime Worlds] - never even heard of them. And I had to ask several people and they didn't know either.

One final dig at MS! :)
AaronTurner
01/05/09 @ 10:45
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Dreacast didn't have a good line up? :(
2099net
01/05/09 @ 10:48
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The Dreamcast didn't have a good line up? Their line-up pissed on the PS2s for the first 2.5 years of the console (and quite frankly, pissed on the PS2 line-up as and when the DC was 'retired').
zisssou
01/05/09 @ 10:55
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The DC had afew great games mainly Shenmue. But would i choose ICO over Shenmue that is the question ;)
oreillymj
01/05/09 @ 10:56
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Let the Andrew House hate begin now ;-)
dominalien
01/05/09 @ 10:58
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The only message on the PSStore that is in Polish is the one that appears at the beginning telling you that the PSStore is in English.

What localisation problems?
Bill Door
01/05/09 @ 11:01
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Shame you didn't ask more of the forum questions, but I suppose this was more of a friendly goodbye than an interview. And goodness me at the condescending remark about you being too young to really remember the PS1 prototypes O_o.

Nice to see he was late to gaming with Horrace goes Skiing too :)
Widge
01/05/09 @ 11:01
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I was really happy when I got my hands on a Dreamcast and all the apparent legendary games. Once I found out Shenmue and Panzer Dragoon were out on the xbox, it was quickly out of the window. It really wasn't as good as the PS2, it felt a step behind, and having an xbox and a PS2, there was no need to have the machine.
squarejawhero
01/05/09 @ 11:06
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So you can be the face of Sony Europe and not be able to even speak English?

Why'd I chose art as a career... damn my stupid brain...
YobRenoops
01/05/09 @ 11:20
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DC line up was shit. Go back and actually look at the games you'd play now. Its not many. It just seemed good at the time but the PS2 stomped it in no time.

As for Mr Reeves, seems to be a genuinely nice guy. I like him.
Cappy
01/05/09 @ 11:31
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When it comes to the question of the Dreamcast lineup you have to keep in mind that a portion of the definitive games came out after the PS2 launch when Sega was already reaching to pull the plug. The classics were actually spread out with many not released till near the end such as Rez (2002 in Europe).

Reality and popular perception differ somewhat on the PS2's first year. Classics such as ICO, Silent Hill 2, Metal Gear Solid 2. Oh, and Rez also, multi-platform in Japan but appearing later elsewhere. Not quite the desert bereft of games people like to believe in.
Widge
01/05/09 @ 11:34
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I remember that I got a PS2 about a year into the lifecycle when GT3 came out. That was lightyears ahead of anything else I'd played. I also searched out ZOE for the MGS2 demo. ZOE was short lived, but good fun. Of course ZOE2 was much more awesome.
ccfb
01/05/09 @ 11:40
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What a crazy puff-piece. Really odd reading, EG.
thedaveeyres
01/05/09 @ 11:43
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Horace goes Skiiing? Fucking wanker.
LukeFX
01/05/09 @ 11:52
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What a shame, he always appeared to be like a father figure for sony. Cant imagine him playing Pro Evo at all!

What a successful career! retiring with a fat pension, lucky fucker.

All the best Mr Reeves!
Kenshin001
01/05/09 @ 11:52
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Dunno, Reeves just seems like he is pretty out of touch to me, the whole Real Time worlds thing ( was he joking?), the comment about Jp PS1 games , pays heed to the Polish market at the expense of the single biggest European market. Probably a good thing he is retiring. That story about his favourite memory wasn't particularly funny either.
Wastelander
01/05/09 @ 12:08
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Yeah, the Realtime Worlds thing is weird but I'm guessing he's joking.
Considering David Jones is the grandfather of what was one of the defining series on the PS brand...
Boom
01/05/09 @ 12:11
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I usually take the same morning train from Oxshott, but DS users outnumber PSP users by a significant margin for the number of times I look up from a newspaper or book when travelling.
bad09
01/05/09 @ 12:26
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Tom you could have used my angry rant :(

Ah well, I suppose it was a push to get you to ask such ANGRY questions!

Anyway I'm sure Mr Reeves is a nice guy and wish him well, but I'm hoping House will shake things up a bit and improve things at SCEE, god knows it needs improving.
GamesConnoisseur
01/05/09 @ 13:14
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Reeve is one of the better Sony guy and pity that he is going, re PSN, but how come MS manage marketplace localisation/regionalisation far quicker and effectively?!

A case of not throwing as much money to the effort as their rival do? I sincerely hope that as Reeves say will be far better and on par 18 months or so down the road.
Shakey_Jake33
01/05/09 @ 14:48
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I don't wanna rip into a guy who is leaving their job, but Dreamcast and "[line-up] not that good" is a silly thing to say given what was on the PS2 at the time, and the high regard that people have in the Dreamcast's line-up retrospectively.

Good luck to him though.
pervertron
01/05/09 @ 15:27
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My favourite memory of him is when I was working at Sony and it was running up to the launch of the PS3. Sony had a habit of giving Christmas presents including the PS2 when it came out (I got one when I joined for instance). We had this big old company presentation to hear about the PS3 and David Reeves gave these opening lines:

"Thankyou for coming, you'll be glad to hear you're all going to be getting a PlayStation 3..."

Everybody in the room gasps...

"....... presentation."

Very funny.
electrolite
01/05/09 @ 16:27
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@ cappy

I agree about the Dreamcast but of all them PS2 games you listed, only Silent Hill was close to being in the PS2's first year. ICO, MGS2 and Rez were 2002 in the UK (PS2 launched Nov 2000). The PS2's first year was dire, and compared with the DC's glorious death throes looked v.poor. That changed dramatically though....
captain-future
01/05/09 @ 21:46
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while I often disagreed with David Reeves' statements... I'll always though he was a nice chap with whom you could get a drink at a bar.

kudos and have fun now.
beckyh
02/05/09 @ 11:45
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He looks too young to retire. Surely there is some room for consultancy work after this?
Grayvern
03/05/09 @ 00:21
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The comments on the store just avoided the question really I mean its been what a year a year and a half since SOTN went on the American store.
What really annoys is that we get no indication apart from platitudes that sony are working on the problem.

Not sorry he's going really, not that I really think his replacement will make a massive difference, one man doesan't decide the entirety of comapany policy, and to what extent will a new manager be locked into pre existing plans.

At the end of the day just a suit, a suit who's played some games, but still obviously a suit.

Edited 2 times, most recently on 03/05/09 @ 01:24
Gaz40
04/05/09 @ 05:47
#32
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"He looks too young to retire. Surely there is some room for consultancy work after this?

Maybe he doesn't want any more work, jesus christ let the poor man rest hasn't he done enough?
ShinMegami08
04/05/09 @ 14:04
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You guys are all wankers.

You have no idea how Europe was treated before Sony entered the game 1995. Nintendo and Sega were treating Europe like shit. You had to wait a couple of years till a game which had been published in Japan would come out in Europe.
Sony saw the market potential in Europe and treated consumers as consumers and not as babys. Remember the Wipeout-Club-Tours.

So stop the whining and pay David Reeves the respect which he deserves.
bad09
04/05/09 @ 14:26
#34
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LOL @ ShinMegami08, cheers dude all the regular SDF are AWOL these days, so thanks for the giggle! :)
YourMessageHere
21/05/09 @ 17:28
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I have yet to hear a convincing argument as to why the UK and Poland and Czech Republic are considered the same market, or why it's necessary to delay releasing games in English for the UK (or Spanish for Spain or French for France) when they exist in the US already and simply delay localisations that do not yet exist, or why Asia's multiple languages (Japanese, Korean, Simplified Chinese, Traditional Chinese, Malay, Vietnamese, Thai, Tagalog...many of which use unique script as well as language) are not equally troublesome for localisation.

Comments: 1-35 of 35 in total

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