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E3: Peter Moore Interview

Xbox 360 Interview by Eurogamer staff

12 July, 2007

Page 1 of 5. Page 2 ->

A day after Microsoft's E3 2007 press conference, Eurogamer sits down with the man who did most of the talking and asks about how he felt the conferences went, his current view on pricing, exclusivity deals, why things still aren't working out in Japan, the recent absorption of a billion-dollar cost for extending Xbox 360's warranty, and what happens beyond 2007. Over to you, Peter.

Eurogamer: What do you think of the reaction to your press conference last night?

Peter Moore: You know, I haven't had a lot of time. Unfortunately we also planned a 7am financial analyst meeting this morning that got me out of here at 6am and I've been on the go ever since. I did have a look at the normal blogs I check up on, friends in the UK. If I'm encapsulating the reaction that I've read on the blogs - no disrespect, but I didn't read journalist reaction, I read what the people thought, and a lot of people in the UK actually got up at 4.30 to watch it, god bless them - was that there wasn't a lot of announcement per se. There was no tattoos, there was no Metal Gear Solid. Maybe the anticipation of these announcements that some people have planted in their minds haven't come to bear.

But we had so much stuff. As well as the rather unusual step of just focusing purely on this year, rather than trying to do some visionary stuff about 2008 and 2009. If I read the mood of the boards correctly on that, it was 70 percent positive, 30 percent negative - wishing we had showed more visionary stuff, wanting to see what 2008's looking like and beyond. And the debacle that was my guitar playing [Moore says he couldn't hear the music properly]. You may have had time to read reaction more than I have, but I literally have not had the chance. So tell me what the reaction is.

'E3: Peter Moore' Screenshot 1

Along with GTA IV and Madden 08, Halo 3 is part of the "perfect storm" Microsoft is cooking up for holiday. Sorry, Christmas.

Eurogamer: I think people were looking for more things beyond 2007, but then I think all three of the conferences had a lot of stuff that we've seen before.

Peter Moore: Well, and I think rightly so this is a very critical moment in this coming holiday - and I apologise for saying "holiday" - I know that you guys give me abuse, and I'm not off to Greece for two weeks. I can say "Christmas". (Someone said last week, does Moore think he's going to Corfu or something like that?)

But it is a critical period we're coming into, because all three consoles are going to be on the straight band and it's going to be who's got the goods. And if we still all believe that great games moves hardware, then it's about the great games. So we made the decision several months ago that, look, we've probably got 40 games we need to show in some way or another, but for 2007 we don't want to short-change either our first-party stuff or more importantly our third-party partners, so we said we were just going to focus on right here, right now, and, as we said last night, put our cards on the table.

When you've got a holiday like this with Halo, Grand Theft Auto and in the case of the US Madden, all coming together within literally I guess 90 days of each other, it's a pretty critical holiday. We felt good about what we showed - in particular some live demos - Call of Duty I think blew a lot of people away - [thickens accent] the lads from PGR came down from Bizarre Creations and I helped Brian get his English right, which he was doing...

Eurogamer: Was that live, the Call of Duty demo?

Peter Moore: Trust me, it was live.

Eurogamer: The football one wasn't though, was it? Madden?

Peter Moore: Er! I'm not going to comment on that one [laughs].

Eurogamer: I think that answers it.

Peter Moore: But Jason and Grant - absolutely. Because there were a lot of things that could have gone wrong. No, they were definitely. No doubt about that. Unequivocally live.

'E3: Peter Moore' Screenshot 2

Alan Wake will be among Xbox 360's 2008 titles. MS chose not to talk about them this week.

Eurogamer: You've got these big titles this Christmas, but what about after that? Are you going to be able to produce as exciting a line-up at next year's E3 once Halo and GTA are out of the way?

Peter Moore: [Counts on fingers] Too Human, Alan Wake, Halo Wars, Fable 2, Banjo Kazooie, which is five titles - first-party exclusives obviously - that I think about for 2008 that we haven't even begun...even though Peter Molyneux's here I think showing Fable 2, and you'll probably get a glance at Halo Wars - I haven't been able to see that yet. No, there's plenty of titles. And that's just first-party stuff.

I think our challenge was, this E3, yesterday, that we were going to have to short-change things this holiday to talk about the future. I'm very cognisant; we had people sat on concrete steps and wanted to get in and out in an hour and fifteen minutes, plus we were on television. It was important we focused on - and we may have been wrong - but we wanted to focus on this 2007, and then we've got plenty of opportunities, whether it's Leipzig, or TGS, or other opportunities in the future to talk about 2008. I think gamers are very very discerning about where they're going to spend their money this holiday, and they're spoilt for choice with games - not only with ourselves, but Nintendo and Sony also laid their cards on the table this morning, so in a world where a lot of people have only two consoles now, they're spoilt for choice.

Eurogamer: What did you think of Nintendo and Sony's conferences?

Peter Moore: I saw glimpses. I was in and out of interviews, and we actually put on monitors in one of the lobbies down there, the web-stream, and I saw a little bit of - I saw Nintendo's Wii Fit, which was interesting. I was trying to figure out - it was difficult to see, we kept losing connection - but you know, it seemed to be something that... remember I was at Reebok for many years where the Reebok Step, which is an aerobic exercise thing where you step on and step off, and I thought it was that at first, but it seems more like it's motion-sensing.

Eurogamer: It's got kind of scales and sensors in it.

Peter Moore: Yeah, I was waiting to see Reggie's weight! But I don't think we ever saw it.

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Comments: 1-50 of 100 in total | next 50 »

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disc
12/07/07 @ 06:43
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I'm not so sure Jack knows how to run a business if he makes such comments.
SeesThroughAll
12/07/07 @ 06:48
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Jack's comment was childish. The man is an arse. As if spouting crap about a CGI trailer wasn't proof enough...
disc
12/07/07 @ 06:55
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However, the longer Microsoft avoid discussing the issue of the failing 360s the 'greater' the problem will be perceived. Peter should know that.
Edited 1 times, most recently on 12/07/07 @ 07:58
3william56
12/07/07 @ 06:56
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EG - was there some sort of MS thought police political office sitting behind him prodding him with a tazer every time he came near to telling the truth...?

"Is that demo real time?" "N.." >zzzap< "You decide"
"How many 360s are borked? "One in Thr...">zzap< "Don't know"
"Why didn't you respond to the RROD earlier?" "Cos we wanted to get ahead of Sony at any..." >zzap< "We were waiting to be sure"
"Why won't you say what the cause is?" "Because we'd be sue..." >zzap< "Too complex yadda yadda"



SeesThroughAll
12/07/07 @ 06:56
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I don't like either of them :P
disc
12/07/07 @ 07:00
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I don't even like Reggie.

Miyamoto ftw! Media Molecule guys ftw! Call of Duty 4 guys deep and hard! Down with Molyneux! *cough*
SeesThroughAll
12/07/07 @ 07:06
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I didn't see the end, but I assume they showed Killzone, and I don't know how that looked.

Naughty Pete, I bet you would really have seen it, if it looked like shit ;)
Edited 1 times, most recently on 12/07/07 @ 08:06
Halo Jones
12/07/07 @ 07:15
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Good interview, this time no baiting by Pete, even though the interviewer tried his best to get a rise out of him.
andycroll
12/07/07 @ 07:26
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That was an excellent and in depth interview.

Ok so he's evasive on some issues - but he is trying to sell consoles, I think he gives a reasonably fair analysis of the current next-gen situation, with his obvious biases accepted and not rammed down your throat.

Truth is they have got some awesome looking games coming down the pipe...
Xerx3s
12/07/07 @ 07:27
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Good interview. Finally a reporter earning his moneys worth by asking questions about failure rates.

Interesting viewpoint about the pricecut. If the HDD's and other components actually became cheaper is it a pricechop? Prices stayed the same. Isn't it more like a package upgrade?
SeesThroughAll
12/07/07 @ 07:30
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I hope EG goes equally harsh on Jack.

About the "is it a package update or a price cut" thing:

Honestly, one can look at any kind of bundle or promotion you see as a discount. "Take 3 for the price of 2"? That's a 33% discount on the product price, but one that guarantees higher volume of sales at the same time. Same thing can be said of bundles, they're selling everything together, just discounting on the hardware and hoping that sales increase with that. So, even a package update has some form of discount attached to it.
Edited 1 times, most recently on 12/07/07 @ 08:35
captainrentboy
12/07/07 @ 07:33
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That was a good, in depth interview. Moore was surprisingly open with a lot of the questions, only slyly dodging a few of the more probing ones.
Good read.
I only hope that if there's a Sony equivilant coming up soon that the interviewer is still as probing and unrelenting with his harsh questions :)
LeD
12/07/07 @ 07:41
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Good interview. Usual grilling of Peter Moore by EG journos. Expect a most congratulory tone when they get round to interview Sony suits: "Aren't you looking good, ah ah"
mazzl
12/07/07 @ 07:43
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wow eurogamer got the gloves off, nice interview, and the guy actually came up with some answers.
i guess with that billion dollar, do they astimate every sold xbox to crash? what will be the predicted return rate over a 2 year period from now?

but, indeed nice games are comming. :D
spindizzy
12/07/07 @ 07:44
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Really good interview.
siro
12/07/07 @ 07:46
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Excellent Interview. But I see "Moore says Sakaguchi is bad" popping all over Japanese Web sites.
aldo_14
12/07/07 @ 07:57
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I don't think MS should give out the numbers of Gold subscribers when their competitors are only counting "connections" and giving fantastically high figures compared to MS because of that. It wouldn't really be fair, and also playing deathmatches online isn't the be-all-end-all of a network service is it?

Well, isn't that something to equally chide the competitors for, rather than ignore? As far as I know Live (Gold) is the only pay-to-play online service for a platform and if it's claimed as precedent setting then you (well, a journality who has to know about this sort of stuff) need to know if it's being successful. I think MMORPGs get castigated for using similar fuzzy tactics about their subscriber numbers.
Steroyd
12/07/07 @ 08:06
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Along with GTA IV and Madden 08, Halo 3 is part of the "perfect storm" Microsoft is cooking up for holiday.

2/3rds of which are available on PS3.

I really hope MS isn't going to market that, that has a good chance of backfiring.
matrim83
12/07/07 @ 08:13
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Good interview. A bit pointless to keep hammering the Japan market failure again and again. But still Peter comes off as likable.

Don't go easy on Sony execs like you did last year.
GamesConnoisseur
12/07/07 @ 08:16
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Enjoyable read, and am sure that some of the sources Moore read for feedbacks include EG forums!

Yeah fair comments and nothing really disingeous, and looking forward to the other interviews forthcoming.

Japan was always going to be hard nut to crack, if its going to be difficult for PS3 of all thing, as consumer/gamer over there really go by 'the favoured item of the time' and tend to stick to it no matter what!
I agree that they need to keep going at it and at least build up a cult following. Interesting to see good number of Japanese players only on certain games such as Lost Planet!

The benefit of Japan venture for MS are some of the cool games that will not have happened otherwise.
Edited 1 times, most recently on 12/07/07 @ 12:20
foamy
12/07/07 @ 08:19
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Nice and big interview.
jlaakso
12/07/07 @ 08:34
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Nice interview, a bit long though, but Peter came across surprisingly open. Also a kinda new angle on the whole Japanese market issue; that it isn't about the sales really in the big picture, and I get that. Sure, they'd like sales, but the connections are more important - and it's an important place to be now that Japanese devs are just waking up to the fact that there's a gaming world outside Japan.
RexRunti
12/07/07 @ 08:37
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Good interview on both sides IMO. And yes I'm pretty sure Peter Moore is known for reading the Eurogamer forums and comments.

Hello Peter, can I have a free Elite?
jimbob101
12/07/07 @ 08:37
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Good and interesting interview. Moore was as open as you can hope a suit to be. Glad to Eurogamer asking difficult questions and pushing for answers. I hope it's the beginning of a new trend. A few interesting interviews will drive traffic to eurogamer a lot more than a bucketful of the standard run of mill interviews which allow the interviewee to read a press release.
Edited 1 times, most recently on 12/07/07 @ 13:16
Ihya
12/07/07 @ 08:37
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On PS3 price cut.

"Peter Moore: So they've added greater value at the same prices. Which to me is not a price cut."


So using that logic when the elite came out the 360 actually had a price increase.
SentientNr6
12/07/07 @ 08:40
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I wonder who is going to buy a 360 the coming months.
With the 65 nm version around the corner and the current defect rate.
WriterUK
12/07/07 @ 08:41
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Very, very good interview. Well done on that extended grilling over the Japanese market. I don't think it's vital to the 360's overall success, but it's good to take people to task when they fail to accomplish something... just to see how they squirm, if nothing else.

Moore's doing a good job on the PR, in my eyes. Better than Tretton and Reggie, for damn sure.
Steroyd
12/07/07 @ 08:46
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I don't think it's vital to the 360's overall success

Are you joking, it's a gold mine to the DS.

I thought the Japanese market was "small" compared to Europe and America, but where the hardware install base is smaller the software density of that place is WOW!!
kelly's_h
12/07/07 @ 08:50
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"we're in 37 countries"

I have only good things to say about Microsoft in South-Africa. My hole little setup, 360 and Samsung 19 inch wide LCD monitor, cost me less than only a PS3 would have, and then I would have to double that to get HD, and then I wouldn't even have a game yet. I could go out right now and literally find any multi platform game for almost half the price on 360. Thank you Microsoft for releasing in South-Africa. Thank you Peter Moore.
Johnson
12/07/07 @ 08:53
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I do love interviews where the interviewee is repeatedly bashed over the head with his failures. Make him sweat to earn his salary.

Still no word on when we might purchase a 360 that will definitely last (95-97% of them anyway)
Plutarch
12/07/07 @ 08:55
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Greatest spinner since Warney.
skx
12/07/07 @ 08:55
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good interview =)
pigwhistler
12/07/07 @ 08:58
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Good interview - bit too much on the japan thing though - this is EUROgamer after all. Funny that Tretton says they dont do bribery then have an exclusive for UT3 though....
Think Peter Moore comes out of it very well and the fact he made reference to an earlier article highlighting the holiday as being corfu/greece shows that he or his PR guys are with it enough to show some reverence to the reviewers rag and gain some kudos points.
Xerx3s
12/07/07 @ 09:01
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We get people from south Africa these days?! OMG! I must go update my blog!
Tiger_Walts
12/07/07 @ 09:03
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I do like Peter Moore, he does want people to understand his and Microsoft's position on things. He offers a hell of a lot of insight into their decisions when in reality he could just 'no comment' it all or try to spin the question off to the side.

OK, he did do that a bit, but it's the kind of stuff you really want to dodge. If you spout a number in an interview, it suddenly becomes a statistic in the eyes of the public whether it's true or not. So you only give numbers that are accurate and positive sounding.
agparrot
12/07/07 @ 09:08
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Nice long interview - well done!

The trouble is, having watched the conference, I can't read through it without hearing his buttery-smooth salesman voice in all his responses... kind of like Swiss Toni!

I'm not letting it put me off though, lots of juicy tidbits in there.
psychokitten
12/07/07 @ 09:11
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I hope we'll see a similar interview with a Sony rep (be it Tretton or someone else), with good questions (not fluff).

I agree with Moore that the PS3 "price cut" is not a price cut at all, a lot of people are waiting for the price to drop, putting a bigger drive in instead isn't going to entice them IMO.
squarejawhero
12/07/07 @ 09:11
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Great interview. Those expecting any more transparency regarding business issues from a business man, all I can say is -

Aaaw, bless.
Ihya
12/07/07 @ 09:15
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I have to say Peter Moore is the best spinner in the business. I mean he reeks of spin when he talks, but when you walk in to the Peter Moore reality field he's so silver tongued its as though he's reconnecting synapses with an invisible pair of tweezers.

I mean its bullshit, but its really really refined bullshit. Rebranded. Repackaged. The kind you'd buy at a premium and invite all your friends around when you unwrapped it at home. The best bullshit in the business and that's a fact.

I mean, making the excuse he didn't see all of the Killzone and MGS4 trailer. LOL! He just says that so he isn't forced to focus his interview on the enemy's flagship.

Its like a General prior to battle going over the enemy composition.

"General Moore, the opposition has 4000 troops, 500 artillery pieces, but what we are really concerned with is this super tank the likes of which may cause trouble to our..."

"Too busy! Gotta dash!"


The puppets in Sony and Ninty have a lot to learn from this master.
joeking
12/07/07 @ 09:16
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Good interview. He sounds generally confident, and why shouldn't he? Microsoft have by far the best offering this Christmas. With all the great games, the addition of Video Marketplace and (you would have thought) more reliable consoles, if they can drop the price significantly (I still believe the Premium needs to be £199.99 for it to become truly mass market) then the Xbox 360 will clean up.

I hope Eurogamer will be as tough on Phil Harrisson or Jack Tretton as they were with Peter Moore though. But somehow, I doubt they will be. Either that, or the Sony guys will be too chicken to answer the tough questions, and will put the skids on the EG interviewer beforehand. :)
black2
12/07/07 @ 09:16
#41
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Count me as another who was surprised at the frankness of the interview, it reads like EG built up the rapport then didn't hold back! Well done to Peter for not backing out and giving what are about as open answers as you can expect from an MS suit.
Peew971
12/07/07 @ 09:17
#42
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Nice interview on both side. Now I want to see consistency when it comes to Nintendo and Sony interviews.

@pigwhistler: "Funny that Tretton says they dont do bribery then have an exclusive for UT3 though.... "
Honestly, I don't think Sony had to do much to get UT3 and Haze time-exclusive. Actually, I would rather believe that Free Radical and Epic willingly offered these exclusives to avoid Halo 3, which Microsoft probably considered fair enough.
disc
12/07/07 @ 09:19
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Hehe there is always some incitement involved.
ulov3
12/07/07 @ 09:20
#44
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Good interview,

Still the one thing i care about is missing: When we are gonna get the Falcon Chipset in Europe.......???????????

polar
12/07/07 @ 09:24
#45
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Excellent interview. Sterling work there EG, I hope we can expect the same level of probing from the Sony & Nintendo interviews. I though Peter came across really well there, he only avoided a couple of questions, but the answers to those were obvious anyway. His selective memory with regards to his competitors was expertly used at times. I admire him for sticking to his guns about the Japanese market as I think he had a point, but it was also good to see EG chase an uncomfortable question as well.
crazyhorse174
12/07/07 @ 09:31
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Along with GTA IV and Madden 08, Halo 3 is part of the "perfect storm" Microsoft is cooking up for holiday.

2/3rds of which are available on PS3.

I really hope MS isn't going to market that, that has a good chance of backfiring.


@ Steroyd

I think you have selective reading mate - go back and read the article...the "perfect storm" that was referred to was in 2005 with San Andreas, Madden 2005 and Halo 2.
Der_tolle_Emil
12/07/07 @ 09:39
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Very interesting interview indeed. Good questions and good answers as well. They did not cover every questions asked but that was obvious but at least he gave a good reason (I think) why not to answer them.
zuljin
12/07/07 @ 09:42
#48
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Good article... Not sure I agree with his "PS3 doesn't have a price cut" tho. A product sells at 599, and now costs 499. How can that be anything but a price cut?
Der_tolle_Emil
12/07/07 @ 09:49
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But there has always been a PS3 for 499. It depends on how you look at it:

The cheapest PS3 was always on sale for 499. Now the cheapest PS3 is still 499. It's true though that the now cheapest PS3 was on sale for 100 more a month ago.

For some people that might just not be important though. You can get a much larger harddisk for 100 dollars anyway, the 40gb additional space certainly don't cost 100 dollars. I don't know if the 20gb model did feature HDMI though, if it did not, then the price difference would make sense.
Peew971
12/07/07 @ 09:53
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@ zuljin: Interestingly enough, people are more likely to get the better SKU when they decide on their purchase. That means, people who intended to buy the 60GB model before the price cut, will probably want the better model now, which is the 80GB. To these people, there is no price cut... Just better value for money.
Now, you can argue (and I agree) that this is a silly reasoning, specially considering that the PS3 can take any HDD... But hey :)

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