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You can spend £8 on a hat in Pokémon Go

Meowth, hat's right.

The emperor's new Magikarp.

Anyone remember how much it cost to buy a bicycle back in Pokémon Red?

A shade under million quid, or Pokédollars, technically, until you were given one for free. How about that bloke who sold a Magikarp for $500-odd? Or maybe the rare, million-dollar Slowpoke Tails in Pokémon Gold and Silver?

Anyway, the point is Pokémon has a bit of a history when it comes to completely rinsing you for random items, so it should come as no surprise that a top hat in Pokémon Go will set you back eight real-world, solid, space-and-time-occupying actual British Pounds.

What does this hat do? Well, nothing of course, because this is 2017, and if players want to spend their bulging pockets' worth of change on a cosmetic item that literally no one can see without borrowing your phone - aside from if you hold a Gym of course, as rightfully pointed out by a commenter here - then they should darn well be allowed to.


The aristocratic garment range comes with the latest update to Pokémon Go - the one which brought with it over 80 new Gen 2 Pokémon that we've covered in our guide and beyond - and does also provide a welcome bit of personalisation to your character.

The prices are actually somewhat flexible - it depends how much bulk-buying you fancy doing of the in-game currency - but at the basic price of 99p per 100 Coins, this is what you'll get.

As well as dropping £8 on a hat - or a fiver on the kind of gaudy t-shirt I definitely wore as a 12-year-old trying to learn how to skateboard for the first and last time - you can also do a bit of free modification to your in-game look, like removing your gloves, backpack, and headband-thing, or even changing your physical attributes like hair and skin tone. You can also, crucially, take off your shoes.

It's not all skin-deep though, as alongside the clothes and the new Pokémon, there are also plenty of new evolution items like the Up-Grade, new capture items like the Pinap and Nanab Berries, and plenty more. We're actually having quite a lot of fun diving back in, and all the better if we look damn good doing it.

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Chris Tapsell avatar

Chris Tapsell

Deputy Editor

Chris Tapsell is Eurogamer's Deputy Editor and most decorated Football Manager. He used to write guides, and will send you links to his favourite spreadsheets if you ask him about League of Legends or competitive Pokémon.