Pokémon Go is bigger than Tinder. Think about that for a moment! There are more people roaming the streets right now, catching invisible Pokémon, than there are folk swiping left and right in the name of fleeting romance. Incredible.
Perhaps the best thing to come out of this game's meteoric success is the stories. Here at Eurogamer, we're big fans of the daft ways in which video games and real life sometimes collide, and Pokémon Go is an absolute goldmine in that regard.
Want to see what we mean? Here are some of the strangest things we've seen as the world embraces its virtual pokémon future.
Playing Pokémon Go? Check out our Pokémon Go guide and beginner's tips to get the most out of finding Pokémon, catching them and levelling up.
Will you support Eurogamer?