If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Tim Willits: Building Rage And Never Selling Out

"We've followed our heart more than we've followed the dollar."

Eurogamer It seems there is a healthy culture within the stable of Bethesda studios of mutual feedback and support.
Tim Willits

Yes. Now we've got much bigger - we have Arkane, we don't talk much with the Tango guys because they're Japanese. But we have our annual big Christmas event where designers talk to designers. It's been nice. We're trying to build a brotherhood of Bethesda developers. And thank God we have no jerks in the studio.

Eurogamer If you had been part of Bethesda then, might you not have announced Rage so early?
Tim Willits

Oh yeah. But the problem is John [Carmack] loves talking about his new toy. Stopping that train? Woo. That would have been a hard train to stop.

We also wanted to do technology licensing when we were still private. So it was a shop window thing as well. If we start doing Rage 2, you ain't going to hear about it for a while.

Eurogamer You're probably making some quite good progress behind the scenes with Doom 4.
Tim Willits

Yes. I get that question all the time. And I always tell people, why the heck should we show one screenshot of Doom 4 before Rage comes out? We need to build the hype, and then, oh, look at this. And it's like, no! That's why.

Eurogamer The Duke guys hid a screenshot of Forever in 3D when it came out on Xbox Live.
Tim Willits

That's too funny. I didn't know that. There's no Doom 4 stuff hidden in Rage. I can tell you that. What I'm not saying is there's no Wolfenstein, Doom or Quake hidden in Rage... But there's no Doom 4 stuff.

Eurogamer I thought I saw the Quake Q scratched on a wall.
Tim Willits

There's a big Easter Egg. There are some big Easter Eggs.

John Carmack spoke for over two hours at QuakeCon.
Eurogamer When are you guys going to go back to Quake anyway?
Tim Willits

Like the original? Wouldn't that be the most awesome teaser video? Imagine something new from id, this video comes up online, and you click on it, and you see a little rust, and it's moving, then it expands, and boom, it's the original Quake symbol, "coming". Wouldn't that be the most awesome teaser trailer ever?

Eurogamer Yeah. Do that.
Tim Willits

We have no plans to do that. That's absolutely not on the cards. But it would be an awesome teaser trailer.

Eurogamer Matt Hooper once asked me what I'd do if I went back to Quake. I'd go back to the first one because I loved that Cthulhu, Lovecraftian mix with sci-fi. It was such an original take.
Tim Willits

I know, but that had such schizophrenic design. Heck, I did the entire shareware episode of that. That's all over the place. Your memory may have filled in some blanks. Back then, with a first-person shooter, there was that shock and awe of it. You were like, look! When I move my gun moves. 3D! There's a guy above me! All that's gone. Our innocence is over.

Eurogamer I always preferred it to Duke because it had a solidity to the world. It was a 3D world that was utterly convincing.
Tim Willits

Yes. But that essence - lightning just can't strike twice on that. But it would be a really awesome teaser video!

Eurogamer You must have a sense now of what you're going to do once Rage is released.
Tim Willits

Yes. I have a sense. It really all depends on how it does. Please God, let it sell well. Let us have another franchise. But for DLC - we have designers and artists who are basically done. They'll fix a bug if QA finds it. They're building some stuff but we want to see what people like.

If people want more gadgets, we'll maybe add some more. If people think the racing is cool we might do more. Before we solidify our DLC plans we want to see what people like.

We won't hear a thing about Doom 4 until after Rage comes out, says Willits.
Eurogamer Everyone's messing around with Online Pass.
Tim Willits

We have the first-time buyer stuff with all the sewers. You've played Rage five times. Have you found any sewer hatches?

Eurogamer I did, out in the Wasteland.
Tim Willits

If you bought the game new, that would be open for you. You still have to download it, but you don't have to pay for it. Those hatches are all over. Most people never find them. But as soon as you do, you're like, oh. And then you start to look for it. That's our first-time buyer incentive.

But as you can tell, most people never even see it. I can tell you, some people will buy Rage, download that, and still never set foot in those things. They just won't. I think that's fair. It's cool. It's outside the main path. We're not detracting from anything. But I know some consumers, when you can't avoid it, then you get a little touchy subject.

Eurogamer I worry longer-term everything's just going to get broken up into chunks.
Tim Willits

I don't see that any time soon. Again, as long as you buy Rage new you get everything free. We're not taking stuff out.

Eurogamer Is this the biggest single-player campaign you've ever done?
Tim Willits

[Looks at me like I'm a nutter.] Hell yeah.

Eurogamer I was thinking back, Quake 2 was quite long.
Tim Willits

Quake 2 was quite long. I made 45 of those maps. Let me tell you, it was long. But no, this is longer. It's more in-depth.

You're not signed in!

Create your ReedPop ID & unlock community features and much, much more!

Create account
Topics in this article

Follow topics and we'll email you when we publish something new about them.  Manage your notification settings .

About the Author
Tom Bramwell avatar

Tom Bramwell


Tom worked at Eurogamer from early 2000 to late 2014, including seven years as Editor-in-Chief.

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Explore our store
Eurogamer.net Merch