If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Steam Curators must now disclose paid-for recommendations

While devs can choose which Curators appear on their pages.

Valve's new Steam Curator program now requires all participants to disclose any paid or sponsored recommendations.

The company's Curator policy was quietly updated yesterday to include the warning that anyone who had "accepted money or other compensation for making a product review or for posting a recommendation" had to disclose this within their post.

Valve's new ruling joins the two other more basic Steam rules - don't post anything offensive and don't promote any non-Steam stores.

Writing on Twitter last night, Gunpoint and Heat Signature creator Tom Francis revealed that Steam had also added a new feature for developers, too - the ability to curate which Curators appeared on their page.

This effectively gives a developer the power to highlight anyone who is writing nice things about their game (and potentially hide anyone who isn't). But hopefully people won't do that - with great power comes great responsibility etc. etc.

Valve's new Steam Curator functionality launched last month and is designed to make good games more visible on the ever more crowded service.

Eurogamer has its own Steam Curator page available, if you're interested in some of our recent recommendations.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

Tagged With

About the Author

Tom Phillips avatar

Tom Phillips

Deputy Editor

Tom is Eurogamer's deputy editor. He writes lots of news, some of the puns and makes sure we put the accent on Pokémon.


More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch