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Long read: The beauty and drama of video games and their clouds

"It's a little bit hard to work out without knowing the altitude of that dragon..."

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Split/Second

Project got 'em!

As such, saving up reds when you're caught behind can be useful for clawing back a margin on other racers. If the guys in front have just sped through the start/finish line and spun off past Departures, you can drop the freeway ahead of you down a storey in a controlled demolition and bounce through the building, shortcutting them. Or you can use super powerplays for all-out attack, dropping Air Traffic Control onto the last corner as you exit the preceding tunnel. If you're out in front, icons at the bottom of the screen allow you to set off attacks in your wake.

Glancey admits that some of that messaging needs work (in other racing games, icons at the foot of the screen often mean an approaching competitor, and some players see it and swerve to block), and it's fair to say that there's a lot of tuning left to do. You shouldn't, after all, run into the bus you've thrown at an opponent every other time.

But there's nothing I do that breaks the game, and some of the things that evidently get in its way are already on Black Rock's radar. As I crest a hill and sweep graciously into a crash barrier, provoking the Burnout-style "wrecked" message and vehicle reset that accompanies failure, Glancey asks if it was the hill wot dun it. It wasn't actually - I overcorrected - but it's nice to know they're on the alert not just for things that punish you unfairly, but also for things that punish you fairly. You get the sense they won't overcorrect, if not on trust then from Pure.

The elephant in the room is the AI, which is certainly competitive at this stage, and something I worried about last time. After all, it's a potential contradiction: you're racing, but if you're ahead of or behind the other guys, the powerplays are moot, so you can't be too far ahead or behind. "We want to get a really exciting race with lots of powerplays triggered, so keeping guys at a certain distance - so that you feel they're right behind you - is one of the things we try to create," Glancey says. "But at the same time, you don't want really obvious rubberbanding. It has to feel like a proper race. We've got various degrees of pretty intelligent catch-up in there."

"One interesting problem that we have that other racing games don't have is that you have really major events on the track - you can take out almost the whole field with one powerplay - so we need to make sure that that doesn't adversely affect the competitiveness of the race."

Some of the deferred lighting effects and other, subtler visual flourishes are already in place barely a month after we last saw Split/Second.

At the moment, the AI dynamically changes behaviour lap to lap, and there are sensible concessions to fun. "The AI engineers really don't want to make the game cheat at all - they want all the power-earning to be real, so they'll only trigger powerplays when they can - but sometimes you have to go after the best experience," says Glancey. "So we do stage-manage certain things, like the AI will only trigger a powerplay when you can see it on-screen." That way the track layout never catches you off-guard. "You also want the player to get first dibs on powerplays, so the AI won't trigger the route-changing powerplays, but if it gets to the last lap, and you're nearby and haven't triggered it, we want to make sure that you see them, so the AI will trigger them."

E3 demos can be ill-judged - you need to be playable to qualify for an award, which is why there are so many - but at this stage you can still appreciate Split/Second's place there: there's a long way still to go, with so much undecided, and in a racing game founded on an apparent paradox, feedback is vital. Black Rock is certainly still experimenting - one idea on the table at the moment is a time trial where you don't activate powerplays, but an AI director does. (That was my idea for multiplayer, and I want royalties.)

Whatever the reaction in Los Angeles though, you can't fault the Brighton-based studio for ambition, and Disney for backing them: a lot of studios would have fled to the safety of realism or the shield of complete abstraction after Pure's critical acclaim failed to translate into sales. And equally it's telling that between Bizarre Creations and Black Rock, the UK racing game faculty is heading in a clear direction: off the tarmac and into the scenery, chunking it as they go. There's a lot of risk inherent to Split/Second and Blur, but still plenty to separate them.

They both look good, so we'll keep cheating our way in to find out what's happening as often as possible.

Split/Second is due out for PC, PS3 and Xbox 360 early next year.