Sony has set the clock ticking on some sort of game reveal next week.
The page in question is titled "amimono", which apparently means knitting in Japanese.
The site shows a poorly illuminated man in a top hat and tuxedo knitting next to a basket loaded with balls of wool.
At the time of writing the timer has five days and nearly 14 hours left on it. Maths skills deduce that means it will hit zero at 4am UK time on Thursday 2nd September.