If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

PS3 on sale in Italy

Retailers break street date.

Italian gamers have been picking up PlayStation 3 units this morning after retailers across the country chose to start selling the console two days early.

Speaking to GamesIndustry.biz Davide Sher of Trade Interactive Multimedia (TIM) magazine - the leading specialist publication for Italian retailers - said, "It's a strange situation. This is the first time retailers have broken street dates by two days."

Sher explained that problems began to emerge earlier this week when small-scale retail chain Darty took out adverts in national newspapers.

Head over to GamesIndustry.biz for the full story.

Topics in this article

Follow topics and we'll email you when we publish something new about them.  Manage your notification settings.

About the Author
Robert Purchese avatar

Robert Purchese

Associate Editor

Bertie is a synonym for Eurogamer. Writes, podcasts, looks after the Supporter Programme. Talks a lot.

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Explore our store
Eurogamer.net Merch