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Euro GBA SP price cut may follow new US price

Pint-sized console drops in price ahead of the arrival of the DS, according to US retailers.

The price point of the Game Boy Advance SP is to drop to $79.99 in the United States later this week, according to sources at US retailers, with a cut in Europe expected to follow in the coming months.

The $20 cut should help to stimulate sales of the handheld device in the run-up to Christmas, but more importantly, it will position the GBA SP on the market relative to Nintendo's forthcoming DS handheld, which is set to launch in the USA later this year.

Reports last month from sources close to Nintendo Japan suggested that the DS will arrive at $179.95 in North America on November 11th; however, since then it's been suggested that the device could be even cheaper, with a $149.99 price point being mooted by some US retailers.

No equivalent European price cut has been mentioned as yet, but retail sources in the UK told us this morning that a GBA SP price cut is widely expected in the run up to Christmas, with news of the US cut driving speculation that the European cut will come sooner rather than later.

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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