If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Gears cost MS a billion dollars

They just had to have the RAM.

Gears of War may have cost ten million dollars to develop, but Epic Games VP Mark Rein has been heard joking that it cost Microsoft around one billion.

Speaking at a community event in Canada, reported by TeamXbox, Rein is heard explaining that he and Tim Sweeney, Epic's technology guru, lobbied Microsoft incredibly hard to get 512MB of RAM included in Xbox 360 instead of just 256MB.

"So we argued and argued, and what Tim did is he actually sent a screenshot of what Gears of War would look like if we only had 256 megs of memory," Rein told a crowded Q&A session.

"So the day they made the decision, we were apparently the first developer they called; we were at Game Developers Conference, was it two years ago, and then I got a call from the chief financial officer of MGS and he said 'I just want you to know you cost me a billion dollars' and I said, 'we did a favour for a billion gamers'."

Then Xbox 360 came out and everyone lived happily ever after.

Gears of War is due out in Europe on 17th November.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

About the Author

Tom Bramwell avatar

Tom Bramwell


Tom worked at Eurogamer from early 2000 to late 2014, including seven years as Editor-in-Chief.


More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch