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Sony unveils pink PS2

To appeal to a wider audience.

Sony has announced the launch of a new limited edition pink PS2 console, designed to capitalise on the success of titles such as SingStar and Buzz and capture a wider gaming audience.

Confirming the news at the Leipzig Games Convention today, the new PS2 will ship complete with two pink DualShock Analog controllers and a pink 8MB memory card. In the UK, the bundle will be available with karaoke party game, SingStar Pop, for a recommended retail price of GBP129.99 (159.99 Euro elsewhere).

"PlayStation 2 is the accessible, affordable way to enjoy new social, communal and interactive entertainment experiences, through software titles like SingStar, Buzz and EyeToy", said Dan Hill, PlayStation 2 European Brand Manager.

"The Pink PlayStation 2 is funky, fresh, and fashionable, and will further broaden the console’s continuing popularity and relevance with a fun new twist," he concluded.

Sony has confirmed that its limited edition pink PS2 bundle will be launching throughout the UK and Europe on November 1st, timed perfectly to capture the Christmas season shoppers who aren't yet looking to step up to the next-generation of hardware with the considerably higher priced PlayStation 3.

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Paul Loughrey