If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Eastern Europe to get X360

By the end of 2007.

Microsoft plans to launch the Xbox 360 in Eastern Europe, the Middle East and South Africa via both specialist and mainstream retailers by the end of 2007, according to European Xbox boss Chris Lewis.

Speaking to the Financial Times, Lewis said that launching in new territories was a key part of company strategy with regard to securing a strong foothold in the console market before the PlayStation 3 arrives in November.

Lewis identified Hungary, the Czech Republic, Poland and Russia as key territories within Eastern Europe. He said that the Xbox 360 will go on sale in high street electronics retailers through deals with multinationals such as Media Markt and DSG International, as well as specialist retailers.

Lewis went on to say that each territory will have access to a localised version of Xbox Live, enabling them to communicate with other gamers using their own language, and that local helplines will also be established.

Europe is undoubtedly a key region for Microsoft with regard to the battle of the next-gen consoles. With the Xbox 360 performing well in the US but poorly in Japan, European sales could be the deciding factor in determining which of the big three leads the market following the release of the PS3 and Nintendo Revolution.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

Tagged With

About the Author

GamesIndustry International avatar

GamesIndustry International

Contributor

GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

Comments

More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch