PlayStation Experience, also known as "the bit with games in it" to ECTS-goers, will once again occupy the front half of Earl's Court between Thursday August 28th and Sunday August 31st this year, Sony has announced today.
Tickets for the event, which will allow you - and us - to play all manner of forthcoming PS2 games, will go on advance sale this month priced £6, although if you turn up on the day they will once again let you in for a mere £8.
As with last year's event, ECTS will be busy going on in the hall next door, and apparently PSEx is now part of "London Games Week", which is presumably the scientific opposite of London Fashion Week.
Software line-ups for the show, which last year played host to virtually every publisher Sony's ever dealt with, will no doubt start to appear over the next couple of months. We'll let you know when they do.
Update: Sony writes to tell us that advance tickets will be priced £6, not £5 as stated in the original press release. Looks like you can kiss that bottle of vending machine Fanta goodbye!