It was 2006's most eye-catching video game trailer: footage of Epic's gritty Xbox 360 shooter Gears of War spliced with Gary Jules' tear-jerker Mad World.
Microsoft's promo set a trend for other video game marketers, who took the idea of combining tracks that didn't quite fit the gameplay they were overlaying for many a last-generation trailer.
Now, nearly nine years after the launch of Gears of War, Microsoft's created an homage to the 2006 Mad World trailer with its launch trailer for Ultimate Edition, due out on Xbox One later this month.
It's not exactly the same as the (superior) original, with different footage used throughout. But the trailer's going for the same melancholy effect.
Sniff. All the feels.