If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Lara Croft and Lucozade are at it again


In the late 90s, when Tomb Raider was at the height of its power on PSone, Lucozade snapped up Lara Croft for one of the most famous video game-related TV ads of all time.

Now, Lucozade has once again snapped up Lara Croft, this time to coincide with the release of the upcoming Tomb Raider movie.

The 1999 Tomb Raider Lucozade advert saw Lara Croft get the better of a pack of wolves. Ol' Lara blows the wolves a kiss before leaping off a ledge. The wolves jump after her - to their doom - while Lara grabs a conveniently placed and hand-sized rock handle. Take that, wolves!

The new Tomb Raider Lucozade advert is a riff on the videos put out by the popular YouTube channel Honest Trailers. It's a lot of clips from the film narrated by the Honest Trailers dude.

Lara Croft has enjoyed the odd Lucozade a few times over the years. Here's one from 2000, circa Tomb Raider Chronicles.

In 2001, when Lara Croft: Tomb Raider starring Angelina Jolie was released, Lucozade changed its name from Lucozade to Larazade. Clever.

Now I'm thirsty.

Then, in 2002, Lucozade launched its "Gone a bit Lara" advert campaign (this is a year before Tomb Raider: The Angel of Darkness came out and nearly killed the series).

But for me, the best Tomb Raider Lucozade advert is the original. I mean, there's even a bit where she pauses the action to shuffle through her inventory to find a bottle of Lucozade.

For more on old school Lara Croft, check out our in-depth feature, 20 years on, the Tomb Raider story told by the people who were there.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

About the Author

Wesley Yin-Poole avatar

Wesley Yin-Poole

Deputy Editorial Director

Wesley is deputy editorial director of ReedPop. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.


More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch