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Kinect sells 2.5 million in 25 days

Retailers expect "consistent shipments."

The Xbox 360's Kinect peripheral has sold more than 2.5 million units worldwide in the 25 days since launch.

"We are thrilled about the consumer response to Kinect," said Microsoft exec Don Mattrick, "and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand."

"With sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of five million units sold to consumers this holiday."

Earlier this month Mattrick had claimed that unless you had ordered a Kinect already, chances of picking one up before Christmas were slim – a claim that retail analyst Michael Pachter has chosen to take with a pinch of salt.

Huge US retail chain Target certainly seems confident that it will have stock. Merchandising VP Nik Nayar said, "We expect Kinect will be a must-have gift this holiday season, so Target will continue to receive consistent shipments of Kinect throughout December."

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Fred Dutton


Fred Dutton was Eurogamer's US news editor, based in Washington DC.


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