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Google after in-game ad firm?

Wall Street Journal reckons so.

Google is currently in talks to buy in-game ads company Adscape, a company that specialises in technology that allows adverts to be placed in online videogames.

According to a report in The Wall Street Journal, a deal could be announced as early as this week.

Head over to GamesIndustry.biz for the full report.

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GamesIndustry International

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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