Gold subscribers spend on average three hours a day on Xbox Live, Microsoft has claimed.
40 per cent of that time was spent using non-gaming services such as Last.fm, Dennis Durkin, COO and CFO of Microsoft's Interactive Entertainment Business, told the BMO Capital Markets Annual Digital Entertainment Conference (as reported by Joystiq).
More than half of Xbox Live's 25 million users are paying subscribers. "Those are very, very engaged customers, which is a good business," Durkin said.
Somewhat surprisingly, Xbox Live's digital transactions business is bigger than its subscriptions business.
Over the last 18 months Microsoft has added a raft of features to Xbox Live designed to broaden the Xbox 360's appeal.
There's Zune, Sky, Twitter, Facebook and other gubbins to get your non-gaming mitts dirty with.
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