It's been tough at Crytek this year.
"Warface is, as the name says, about war and social. Hence the name War... face." Cevat Yerli almost keeps a straight face - almost. By now, the Turkish-German Crytek boss is aware that something's been lost in translation. The title of his company's new free to-play-shooter has raised a few smirks and eyebrows. Americans hate it. Brits think it's funny. But you can't say it's not memorable - and if you believe Yerli's etymology, it's a statement of intent.
One of the biggest shocks of the year is Crytek's announcement that it is to shift development away from traditional AAA retail games, instead embracing the emerging free-to-play market.