"I am sure overall sales figures would have been better without the negativity."
Player email addresses, forum passwords, in-game character names, more exposed.
"If I had a dollar every time people asked me why the War Z is not a free to play I wouldn't have developed the War Z at all."
With slightly altered product description.
"I know that to some people my words won't matter much."
Valve calls the listing a "mistake," offers refunds.
UPDATE: Valve investigating Steam The War Z forum over allegations of unfair bans.
But you can pay to play on 15th October. New trailer inside.
Video flesh from PAX.
Still accepting sign-ups on the new website.