Let's talk about social networking and driving. Chances are if you've got wheels and a smartphone it's likely you've been tempted. When bored and caught in traffic or waiting for a signal change there's no harm in a quickie status update or tweet, right? Even if you don't have a vehicle you probably know someone that does, and I'm pretty sure they're guilty. Despite the potential risks of such a silly thing to do, I know I've certainly been there.
It's funny then that Tweet Land conceptualises Twitter-bred vehicular calamity in such a literal way, materialising tweeted keywords from real users (who could very well be driving) as obstacles on a side-scrolling racetrack. Your aim is to survive from one stage to the next, avoiding collisions and increasingly ridiculous hazards as you rack up points by smashing into as many other drivers as possible.
In turn, objects or items are procedurally generated by whatever algorithmic magic the app employs to pick up certain phrases being used on Twitter. (Meanwhile, originating tweets are archived at the bottom of the screen.) It's kind of like a social media-driven Spy Hunter, only instead of Cold War automotive sabotage and Peter Gunn you have zombie hordes and Rebecca Black.